# Experiential Adoption Pet adoption services turn to experiential tactics for increased involvement. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 4, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/experiential-adoption ## Key Figures - Trend score: 4.1/10 - Evidence articles: 6 ## What is the Experiential Adoption trend? **Experiential Adoption:** Getting consumers involved, particularly with social causes, can be challenging, prompting organizations like animal shelters to turn to experiential marketing tactics. Using pop-up shops and entertainment venues to add excitement to the adoption process, agencies are seeking to not only make the overall experience more interactive, but also to add a sense of intrigue to traditionally low-key social causes. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 18 to May 10, 2015 - Published: Jun 4, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Experiential Adoption trend ### Experiential Marketing More organizations use interactive and intriguing marketing tactics like pop-up shops and entertainment venues to get the public involved, promoting traditionally low-key causes like pet adoption. ### Pet Rental Services Businesses offer the ability to rent dogs for play dates or extended periods, allowing prospective owners to experience owning a pet without the commitment. ### Location-Based Advertising Adoption campaigns are increasing interest by using technology to track individuals and produce targeted ads in specified areas. ## What the Experiential Adoption trend means for industry ### For Marketing Companies can utilize experiential marketing techniques to promote pet adoption and other social causes ### For Pet Services Pet rental services and other innovations can provide industry advantage with increased pet exposure and easy customer interactions. ### For Technology Location-based advertising and other tech innovations can revolutionize the way businesses and organizations promote social causes. ## Workshop question How does your brand currently use experiential marketing tactics like pop-up shops and interactive experiences? Do you find your organization is receptive to this new wave of marketing? ## Trend signals for Experiential Adoption Trend score 4.1 out of 10, from popularity 69%, activity 47%, freshness 8%. - Popularity: 69% - Activity: 47% - Freshness: 8% ## Examples of the Experiential Adoption trend 6 featured examples from Feb 18 to May 10, 2015. - [Metropolitan Cat Cafes](https://www.trendhunter.com/trends/nyc-cat-cafe): The Recently Opened Meow Parlour is the First NYC Cat Cafe (Category: Business) Implication: The hospitality industry can incorporate cat cafes as a new type of experiential entertainment, offering customers a memorable and enjoyable time with cats. - [Pop Up Dog Cafes](https://www.trendhunter.com/trends/pop-up-dog-cafe): This Los Angeles Shop Features People-Friendly Shelter Dogs Up for Adoption (Category: Lifestyle) Implication: Pet retailers can create pop-up dog cafes to showcase shelter dogs and drive adoptions while also promoting their products. - [Pet Rental Services](https://www.trendhunter.com/trends/dogo): Dogo Lets Prospective Pet Owners Rent Dogs for Play Dates (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introducing pet rental services as a new offering within the pet services industry can attract a wider customer base and increase revenue. - [Pooch-Painted Campaigns](https://www.trendhunter.com/trends/canismo-dog-art-shelter): The Canismo Projects Features Dogs as the Artisits to Raise Awareness (Category: Art & Design) Implication: The Canismo project highlights the need for increased support and investment in animal shelters, pet adoption and welfare programs. - [Adoptive Cat Cinemas](https://www.trendhunter.com/trends/cat-cinema): Great Kittens' Cat Cinema is a Place to Watch a Movie with a Feline Friend (Category: Lifestyle) Implication: Introduction of cat cinemas offers an opportunity to create a new form of entertainment. - [Pet Adoption Beacon Ads](https://www.trendhunter.com/trends/adoption-campaign): The Adoption Campaign Uses Location-Based Tech to Increase Awareness (Category: Social Good) Implication: Adoption campaigns and location-based tech offer disruptive innovation opportunities for the advertising industry to engage with target audiences in creative ways. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)