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# Expeditional Bonding
Excursions that promote social engagement help travelers build relationships.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 30, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel)
Source: Trend Hunter, https://www.trendhunter.com/protrends/expeditional-bonding

## Key Figures

- Trend score: 2.5/10
- Evidence articles: 4

## What is the Expeditional Bonding trend?

**Expeditional Bonding:** Whether at work or at home, creating close relationships with others can be challenging amid hectic day-to-day schedules. Seeking to foster bonds in a more convenient and enticing manner, consumers are turning to tours and travel activities that promote peer-to-peer interaction.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Sep 30, 2013 to May 28, 2014
- Published: May 30, 2014
- Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Expeditional Bonding trend

### Socially-Engaged Travel Experiences

Businesses can create bonding opportunities by offering tours and travel activities that promote peer-to-peer interaction.

### Luxury Experiences with a Twist

Businesses can create unique and immersive retreats that blend indulgence with self-discipline, such as wine and yoga in Tuscany or gourmet cooking with wine tastings.

### Wine-Themed Corporate Team Building

Companies can encourage team solidarity by offering engaging wine-centered activities, such as wine games, pairing cocktail hours, blending sessions, and even a gourmet cooking series.

## What the Expeditional Bonding trend means for industry

### For Travel & Tourism

Businesses can leverage the trend of socially-engaged travel experiences to offer peer-to-peer interaction and promote bonding.

### For Luxury Lifestyle

The trend of luxury experiences with a twist presents an opportunity for businesses to offer unique, immersive, and indulgent retreats that blend pleasure with self-discipline.

### For Corporate Team Building

The wine-themed corporate team building trend offers opportunities for companies to foster team solidarity by offering engaging activities that take place in a relaxing atmosphere and encourage problem-solving and collective approaches.

## Trend signals for Expeditional Bonding

Trend score 2.5 out of 10, from popularity 42%, activity 26%, freshness 8%.

- Popularity: 42%
- Activity: 26%
- Freshness: 8%

## Examples of the Expeditional Bonding trend

4 featured examples from Sep 30, 2013 to May 28, 2014.

- [Indulgent Fitness Retreats](https://www.trendhunter.com/trends/wine-and-yoga-retreat): Sadie Nardini's Wine and Yoga Retreat Focuses on 'Healthy Hedonism' (Category: Lifestyle)
  Implication: Opportunities to create luxury fitness retreats in unique locations, catering to wellness tourists seeking indulgent experiences.
- [Family-Based Service Trips](https://www.trendhunter.com/trends/family-volunteer-trip): A Me to We Family Volunteer Trip is Life Changing for Everyone (Category: World)
  Implication: The travel and tourism industry can capitalize on the trend of family volunteer trips by offering specialized packages and services tailored to families seeking impactful travel e…
- [Bond-Strengthening Wineries](https://www.trendhunter.com/trends/the-mountain-winery): The Mountain Winery Offers Corporate Team-Building Activities (Category: Lifestyle)
  Implication: Hospitality businesses can capitalize on team-building trends by offering customized packages and activities that promote collaboration and bonding.
- [Corporate Wine Tours](https://www.trendhunter.com/trends/brooklyn-winery): Brooklyn Winery Offers Companies a Luxurious Wine-Themed Retreat (Category: Lifestyle)
  Implication: Hotels, resorts, and wineries can incorporate wine-themed activities to attract corporate clients looking for team-building experiences.

## Recent trend clusters

- [Curated Voyages](https://www.trendhunter.com/protrends/curated-voyages) (World)
- [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle)
- [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion)
- [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech)

## Trending in World

- [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat)
- [Historic Flatiron Restaurants](https://www.trendhunter.com/trends/foxy-elora)
- [Limited-Edition In-Room Coffee Pairings](https://www.trendhunter.com/trends/sofitel-x-nespresso)
- [Curated Luxury Retreats](https://www.trendhunter.com/trends/the-kat-florence-hotel)

All articles: [World](https://www.trendhunter.com/world)
