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# Expedited Grocer
Consumers seek innovative ways to streamline their in-store experience.

By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jun 6, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/expedited-grocer

## Key Figures

- Trend score: 3.9/10
- Evidence articles: 6

## What is the Expedited Grocer trend?

**Expedited Grocer:** Looking for a speedier approach to buying groceries in-store, consumers are turning to solutions that promote a faster shopping experience and less time spent browsing/paying. Stores providing curated offerings and faster checkouts that mimic the ease of online grocers are drawing in time-crunched consumers, while apps that help simplify the shopping experience empower consumers to shop connected to reap more rewards and gamify their grocery experience.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Jan 21, 2016 to Jan 25, 2018
- Published: Jun 6, 2017
- Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Expedited Grocer trend

### Convenient In-Store Checkout

As consumers prioritize convenience, retailers can consider implementing faster checkout methods and more user-friendly checkout processes.

### Mobile Payment Systems

As mobile technology advances, retailers can develop or partner with mobile payment systems to appeal to consumers looking for faster, more efficient payment methods.

### Smart Grocery Carts

As individuals seek more personalized in-store experiences, retailers can consider implementing smart grocery carts to assist customers as they navigate stores and help to increase basket size.

## What the Expedited Grocer trend means for industry

### For Retail Grocery

Innovations in checkout and payment processes, store navigation, and personalized experiences can disrupt the retail grocery industry.

### For Mobile Technology

The rise of mobile payment systems is an example of the disruption mobile technology is causing in the retail industry.

### For Artificial Intelligence

As smart grocery carts and other AI-powered solutions gain popularity in-store, retailers can leverage AI in other aspects of retail, such as personalized marketing and product recommendations.

## Workshop question

How can your brand create a more streamlined process for consumers?

## Trend signals for Expedited Grocer

Trend score 3.9 out of 10, from popularity 61%, activity 46%, freshness 8%.

- Popularity: 61%
- Activity: 46%
- Freshness: 8%

## Examples of the Expedited Grocer trend

6 featured examples from Jan 21, 2016 to Jan 25, 2018.

- [Emoji-Based Supermarket Apps](https://www.trendhunter.com/trends/rewe): The New Rewe App Allows Customers to Search for Items by Emoji (Category: Tech)
  Implication: Grocery retailers can embrace the use of emoji-based shopping apps to enhance customer convenience and satisfaction.
- [Express Grocery Stores](https://www.trendhunter.com/trends/express-store): Sobeys' Unveiled a New Express Store Concept in Nova Scotia (Category: Business)
  Implication: Innovative retail concepts and express grocery stores have the potential to disrupt the traditional supermarket model and create new shopping experiences.
- [Drive-Through Grocers](https://www.trendhunter.com/trends/amazonfresh-pickup): AmazonFresh Pickup is Opening Its First Location in Seattle (Category: Business)
  Implication: Grocery retailers should consider investing in convenient, tech-driven services like drive-through options to keep up with changing consumer demands and stay competitive.
- [Grocery Payment Apps](https://www.trendhunter.com/trends/payqwiq): Tesco Shoppers May Now Use the PayQwiq App to Pay for Purchases Up to £250 (Category: Tech)
  Implication: Retailers can create their own payment apps like 'PayQwiq' to minimize transaction costs and improve the shopping experience for customers.
- [Tablet-Connected Shopping Carts](https://www.trendhunter.com/trends/grocery-cart): Focal Systems' Grocery Cart Tech Assists Consumers with AI (Category: Tech)
  Implication: Retailers can leverage smart shopping cart technology to enhance the shopping experience and optimize sales.
- [Smart Retail Grocery Lockers](https://www.trendhunter.com/trends/storage-lockers): Lotte Department Store and SK Telecom Launched In-Store Storage (Category: Business)
  Implication: Retail stores can leverage smart locker technology and interactive touchscreens to enhance the shopping experience.

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