# Expanded Veganism Southeast and East Asian countries are exploring vegan food and snack options. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 26, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/expanded-veganism ## Key Figures - Trend score: 3.9/10 - Evidence articles: 8 ## What is the Expanded Veganism trend? **Expanded Veganism:** In some Southeast and East Asian countries, vegan snack and food options are becoming more popular as people experiment with their diets. These products include everything from vegan Thai custards to vegan bubble teas. ## The consumer insight behind the Expanded Veganism trend The global rise of veganism, or experimentation with vegan products and ingredients, comes as people turn to the restricted diet for environmental conservation or health-enhancing purposes. Consumers around the world are increasingly likely to be well-informed about how their purchase habits impact the environment and their personal wellbeing. ## At a Glance - Evidence: 8 featured examples - Articles from: Aug 20, 2019 to Mar 2, 2023 - Published: Nov 26, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Expanded Veganism trend ### Rise of Veganism As people turn to the restricted diet for environmental conservation or health-enhancing purposes, an opportunity exists for businesses to create sustainable, cruelty-free products and provide consumers with authentic vegan alternatives. ### Convenience and Accessibility As consumers' lives are becoming busier, an opportunity exists for businesses to develop products that make life more accessible, more convenient, and more enjoyable. ### Ethnic-Inspired Plant-Based Foods As consumers are looking for plant-based foods that cater to their cultural identity, an opportunity exists for businesses to create innovative ethnic-inspired, plant-based foods that appeal to a range of tastes and cultures. ## What the Expanded Veganism trend means for industry ### For Food and Beverage Businesses can look to the rise of veganism and develop products that cater to consumers' dietary needs and promote sustainability and convenience. ### For Technology An opportunity exists for technological innovations that make plant-based foods more accessible, affordable, and convenient for consumers. ### For Wellness and Health Businesses can focus on wellness and health by developing products that cater to consumers' dietary needs and promote health-enhancing practices, such as plant-based diets and sustainable, cruelty-free options. ## Workshop question How is your brand adapting to the growth of alternative ingredients, foods and beverages? ## Trend signals for Expanded Veganism Trend score 3.9 out of 10, from popularity 59%, activity 45%, freshness 15%. - Popularity: 59% - Activity: 45% - Freshness: 15% ## Examples of the Expanded Veganism trend 8 featured examples from Aug 20, 2019 to Mar 2, 2023. - [Plant-Based Sausage Snacks](https://www.trendhunter.com/trends/baicaowei): Baicaowei's New Sausage Snacking Option is Smokey and Savory (Category: Lifestyle) Implication: Baicaowei's plant-based sausage snack is disrupting the traditional meat-based snack industry with an innovative product that appeals to consumers interested in healthy and sustai… - [Vegan Bubble Tea Beverages](https://www.trendhunter.com/trends/daoher): DaoHer's Bubble Tea in Cans is Paired with Creamy Oat Milk (Category: Lifestyle) Implication: Opportunity to create new products that cater to the growing demand for environmentally conscious plant-based beverages. - [Vegan Sea Urchin](https://www.trendhunter.com/trends/vegan-sea-urchin): Fuji Oil Holdings Develops the World's First a Vegan Sea Urchin Alternative (Category: Eco) Implication: Food manufacturing companies can explore the production of vegan seafood alternatives, such as the vegan sea urchin, to appeal to the growing vegan market. - [Small-Batch Vegan Korean Sauces](https://www.trendhunter.com/trends/korean-bbq-marinade): These Authentic Sauces Will Add a Subtle Kick to Any Barbecue Dish (Category: Lifestyle) Implication: Small-batch manufacturing creates an opportunity for companies to offer unique flavor offerings without investing in large-scale production. - [Instant Bubble Tea Kits](https://www.trendhunter.com/trends/tealise-instant-marbling): Tealise Debuted a Bulk Instant Bubble Tea Kit at Costco Wholesale Stores (Category: Business) Implication: The Tealise Instant Marbling Bubble Tea Kit Set is an example of how the food and beverage industry can create more convenient, on-the-go products that cater to a wider range of d… - [Healthy East-Asian Sauces](https://www.trendhunter.com/trends/wok-of-life): 'Wok of Life' Has Debuted Six New Vegan Asian-Inspired Cooking Sauces (Category: Lifestyle) Implication: Manufacturers of healthy and innovative cooking sauces can disrupt the industry by targeting a health-conscious market with sugar-free and vegan options. - [Dairy-Free Canned Custard Desserts](https://www.trendhunter.com/trends/natures-charm-coconut-custard): The Nature’s Charm Coconut Custard is Made in Thailand (Category: Marketing) Implication: Food production companies could potentially innovate on the production of vegan-friendly, gluten-free, and shelf-stable desserts like The Nature's Charm Coconut Custard. - [Khanom Tako-Inspired Bubble Teas](https://www.trendhunter.com/trends/cha-bar): Cha Bar in Bangkok Boasts New Flavors for 'Gin Jay' Vegan Fest (Category: Lifestyle) Implication: Bubble tea shops can capitalize on the growing demand for vegan-friendly bubble teas by offering innovative and delicious dairy-free options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)