# Exotic Tradition Hot beverages are given international flair with exotic ingredients. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 4, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/exotic-tradition ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Exotic Tradition trend? **Exotic Tradition:** Beverages like hot chocolate and coffee are cafe staples, but as consumers seek more exotic flavor in their cuisine, these varieties are receiving an international overhaul. Incorporating spices and flavors, this mixing of international with continental satisfies a growing demand for adventurous cuisine. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 3 to Dec 31, 2015 - Published: Feb 4, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Exotic Tradition trend ### Exotic Ingredients Cafes and beverage brands are incorporating unique and international ingredients to create more adventurous beverages. ### Customization People are seeking out personalized beverage options, like customized teas and experimental chai, offered at specialized cafes. ### Infused Beverages Traditional coffee and hot chocolate recipes are being reinvented by infusing them with unexpected flavors like matcha, sesame paste, and chicory root. ## What the Exotic Tradition trend means for industry ### For Beverage Industry Beverage brands can tap into the trend of utilizing exotic, surprising, or international ingredients to create new beverage experiences. ### For Coffee Shop Industry Creating personalized and experimental beverage options can help coffee shops and cafes stand out from larger chains and attract a loyal customer base. ### For Food and Beverage Industry Adding unique and unexpected ingredients to traditional beverage recipes can help restaurants and cafes create signature dishes that attract adventurous eaters and drinkers. ## Trend signals for Exotic Tradition Trend score 4.4 out of 10, from popularity 68%, activity 57%, freshness 8%. - Popularity: 68% - Activity: 57% - Freshness: 8% ## Examples of the Exotic Tradition trend 6 featured examples from Feb 3 to Dec 31, 2015. - [Customizable Tea Startups](https://www.trendhunter.com/trends/chai-cafe): Indian Chai Cafe Chaayos Hopes to Honor Their Heritage With Desi Chai (Category: Lifestyle) Implication: The food and beverage industry has the opportunity to tap into the demand for customizable tea and create innovative tea experiences. - [Aromatic Indian Coffee Recipes](https://www.trendhunter.com/trends/south-indian-filter-coffee): This South Indian Filter Coffee is Unmatched in Flavor (Category: Lifestyle) Implication: Introducing the traditional South Indian filter coffee to the coffee industry. - [Tahitian Orange Coffees](https://www.trendhunter.com/trends/orange-coffee): The 'Caffe Rico' Makes Use of Authentic Ingredients from Tahiti (Category: Lifestyle) Implication: Coffee shops and cafes can explore the use of authentic ingredients and off-menu options to differentiate themselves and attract a niche customer base. - [Matcha Coconut Lattes](https://www.trendhunter.com/trends/flavored-coffee-recipe): This Flavored Coffee Recipe Blends Unexpected Ingredients (Category: Lifestyle) Implication: Cafes and coffee shops can boost their menu offerings and attract health-conscious customers with innovative matcha-infused beverages like matcha coconut lattes. - [Vietnamese Egg Coffee](https://www.trendhunter.com/trends/egg-coffee): Away with Lily Shares an Easy and Bizarre Caffeinated Beverage Recipe (Category: World) Implication: Offering innovative menu items like Egg Coffee to attract customers. - [Tahini Hot Chocolate Recipes](https://www.trendhunter.com/trends/hot-chocolate-recipe): This Tahini Hot Chocolate is Creamy and Nutritious (Category: Lifestyle) Implication: Tahini-infused beverages can create a new product category for cafes and restaurants. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)