# Exotic Spread Consumers turn to exotic condiment alternatives to diversify consumption. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 18, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/exotic-spread ## Key Figures - Trend score: 2.1/10 - Evidence articles: 4 ## What is the Exotic Spread trend? **Exotic Spread:** While exotic meals offer a more thrilling dining experience, working with uncommon ingredients can be a challenge. Seeking to diversify cuisine without sacrificing convenience, consumers are turning to spreadable goods that infuse uncommon spices and cultural references, emphasizing a shift towards more ready-made sources of exotic indulgence. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 3, 2013 to Sep 16, 2014 - Published: Jun 18, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Exotic Spread trend ### Ethnic/Exotic Spreads The growing popularity of exotic spreads is a result of consumers' desire for exotic flavors, convenience, and ready-made sources of exotic indulgence. ### Spicy Condiments The popularity of spicy condiments is a result of consumers' desire for an instant, bold flavor in their meals and snacks. ### Savory Butter Spreads The popularity of savory butter spreads is a result of a desire for unique tastes in simple and easy-to-make meals and an opportunity to add value to a common item like bread. ## What the Exotic Spread trend means for industry ### For Food and Beverage Trends in exotic spreads, spicy condiments, and savory butter spreads show significant innovation opportunities in the food and beverage industry. ### For Culinary and Home Cooking Consumers' desire for ethnic, spicy, and savory flavors create opportunities for culinary and home cooking professionals to showcase their creativity in recipe development. ### For Hospitality Hotels, restaurants, and other hospitality-related businesses can use these trends to offer their guests exciting, new food options. ## Trend signals for Exotic Spread Trend score 2.1 out of 10, from popularity 31%, activity 25%, freshness 8%. - Popularity: 31% - Activity: 25% - Freshness: 8% ## Examples of the Exotic Spread trend 4 featured examples from Sep 3, 2013 to Sep 16, 2014. - [Spicy Breakfast Spreads](https://www.trendhunter.com/trends/ghost-pepper-jelly): Ghost Pepper Jelly Will Instantly Wake You Up in the Morning (Category: Lifestyle) Implication: The food and beverage industry can explore innovations in spicy breakfast spreads to cater to adventurous taste buds and spice-loving customers. - [Cultured Relish Condiments](https://www.trendhunter.com/trends/polish-condiment): Saucy by Nature's Polish Condiment Gives Snacks the Right Kick (Category: Lifestyle) Implication: The trend for globally inspired flavors opens up new opportunities for companies in the food and beverage industry to create innovative, culturally diverse condiment options. - [Remixed Gourmet Nut Butter](https://www.trendhunter.com/trends/better-off-spread): Better Off Butter Spreads Make You Look at Peanut Butter Differently (Category: Lifestyle) Implication: The growing demand for healthier food options means that this industry should capitalize on developing gourmet nut butters with unique flavors and organic ingredients - [Savory Onion Spreads](https://www.trendhunter.com/trends/onion-butter-recipe): This Anchovy Onion Butter Recipe Satisfies Creamy, Salty & Sweet Cravings (Category: Lifestyle) Implication: With the increasing popularity of unique savory spreads, the food and beverage industry has the opportunity to innovate and create new flavor combinations. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)