# Exotic Healthy Seeking to diversify nutritional goods, consumers turn to exotic ingredients. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 29, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/exotic-healthy ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Exotic Healthy trend? **Exotic Healthy:** While adhering to nutritional diets helps to ensure overall well-being, restricting oneself to certain foods can be an obstacle for consumers who enjoy diverse cuisines. Seeking to add more variety, consumers are turning to exotic ingredients to add flavor and variation to traditional health food options. The addition of unexpected elements speaks to a desire for less restricting, and more tempting methods of healthy living. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 8 to Nov 5, 2015 - Published: Apr 29, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Exotic Healthy trend ### Exotic Ingredients Consumers are turning to exotic ingredients to add flavor and variation to traditional health food options, creating opportunities for food and beverage companies to incorporate these ingredients into their products. ### Seasonal and Cultural Influences Seasonal and cultural influences are driving consumer interest in unique and flavorful recipes, creating opportunities for food companies to innovate by incorporating seasonal and cultural ingredients into their products. ### Healthy Beverages The demand for healthy and natural beverages is on the rise, creating opportunities for companies to develop and market innovative and natural beverage products. ## What the Exotic Healthy trend means for industry ### For Health Food and Beverage Health food and beverage companies can adapt to the trend of exotic ingredients and create innovative products that incorporate these ingredients. ### For Seasonal and Cultural Foods Food companies can take advantage of seasonal and cultural influences by incorporating unique ingredients in their food products, appealing to consumers seeking new and diverse dining experiences. ### For Natural Beverages Beverage companies can tap into the trend towards natural and healthy drinks by creating products that are free from artificial additives and appeal to consumers seeking healthier lifestyle options. ## Trend signals for Exotic Healthy Trend score 3.2 out of 10, from popularity 49%, activity 39%, freshness 8%. - Popularity: 49% - Activity: 39% - Freshness: 8% ## Examples of the Exotic Healthy trend 6 featured examples from Jul 8 to Nov 5, 2015. - [Exotic Cactus Waters](https://www.trendhunter.com/trends/healthy-beverage): True Nopal's Healthy Beverage is Free From Artificial Additives (Category: Lifestyle) Implication: Beverage manufacturers can capitalize on the growing popularity of cactus water by introducing unique flavors, innovative packaging, and promoting the health benefits of the drink. - [Exotic Instant Smoothies](https://www.trendhunter.com/trends/dragon-fruit-smoothie): Pitaya Plus' Dragon Fruit Smoothie Packs Supply a Superfood Boost (Category: Lifestyle) Implication: The frozen food industry can explore opportunities in producing and distributing frozen superfood smoothie packs to cater to the growing demand. - [Asian-Influenced Coleslaws](https://www.trendhunter.com/trends/ramen-noodle-salad): This Asian Ramen Noodle Salad is a Delicious Seasonal Side Dish (Category: Lifestyle) Implication: The food and beverage industry can explore the creation of versatile slaw recipes to meet the demand for customizable and unique side dishes. - [Squash Lasagna Bakes](https://www.trendhunter.com/trends/spaghetti-squash-lasagna): This Spaghetti Squash Lasagna is a Healthy Cross-Cultural Dish (Category: Lifestyle) Implication: The food industry has an opportunity to explore new recipes, ingredients, and cooking methods to cater to the growing demand for healthier alternatives and cross-cultural fusion d… - [Autumnal Salad Recipes](https://www.trendhunter.com/trends/sweet-potato-salad): This Sweet Potato Salad Incorporates a Key Fall-Appropriate Starch Element (Category: Lifestyle) Implication: The food and beverage industry can cater to the increasing demand for plant-based options and diverse culinary experiences with innovative products and recipes. - [Mexican Quinoa Salads](https://www.trendhunter.com/trends/quinoa-salad): This Vegetarian Recipe is Here Just In Time for Vegetarian Awareness Month (Category: Lifestyle) Implication: Market for healthy, plant-based and customizable meal options that cater to dietary restrictions and preferences. ## Recent trend clusters - 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