# Exotic Frozen Brands appeal to foodies with internationally inspired frozen meals. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Apr 11, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/exotic-frozen ## Key Figures - Trend score: 2.9/10 - Evidence articles: 7 ## What is the Exotic Frozen trend? **Exotic Frozen:** Aiming to satisfy consumer palates newly informed by exotic international dishes, brands are emerging with globally inspired frozen meals that cater to both well-educated palates and the health-conscious. Speaking also to the influence of regional flavor trends across the globe, this shift suggests a convergence of experimental attitudes to flavor and the simultaneous prioritization of convenience and health. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 21, 2016 to Aug 8, 2017 - Published: Apr 11, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Exotic Frozen trend ### Globally Inspired Frozen Meals Brands are creating frozen meals with exotic international flavors and health-conscious ingredients. ### Premium Quality Frozen Meals Frozen food companies are utilizing upscale ingredients and packaging to compete with fresh and gourmet meals. ### Meatless Frozen Food Options Frozen food companies are offering vegan and vegetarian options for consumers who value convenience and nutrition ## What the Exotic Frozen trend means for industry ### For Frozen Food Industry Companies should focus on using exotic and health-conscious ingredients and premium packaging for increased sales and consumer appeal. ### For Fast Food Industry Fast food chains should consider offering globally-inspired and premium quality frozen meals for their health-conscious and time-poor customers. ### For Vegetarian and Vegan Food Industry Companies in the vegetarian and vegan food industry could create innovative meatless frozen options that appeal to the convenience and nutrition needs of consumers. ## Workshop question What two factors does your customer care most about? What would a marriage of those benefits look like? ## Trend signals for Exotic Frozen Trend score 2.9 out of 10, from popularity 36%, activity 42%, freshness 8%. - Popularity: 36% - Activity: 42% - Freshness: 8% ## Examples of the Exotic Frozen trend 7 featured examples from Jan 21, 2016 to Aug 8, 2017. - [Festive Frozen Paella](https://www.trendhunter.com/trends/seafood-paella): This Seafood Paella Can Be Prepared In 20 Minutes (Category: Lifestyle) Implication: The frozen food industry has the opportunity to capitalize on the market demand for convenient and healthy frozen seafood paella. - [Exposed Vacuum-Sealed Meals](https://www.trendhunter.com/trends/frozen-meals): Marlees Nantucket Supreme Frozen Meals Have Restaurant Looks and Taste (Category: Lifestyle) Implication: The food and beverage industry can innovate by creating restaurant-quality frozen meals and transparent packaging. - [Asian Cuisine Kits](https://www.trendhunter.com/trends/frozen-chicken-meal): This Frozen Chicken Meal is Completed with the Addition of One Fresh Onion (Category: Lifestyle) Implication: The Add One Veggie line of frozen chicken meals indicates a opportunity for more pre-cooked, ready-to-heat meal options in the frozen foods industry. - [Masculine Frozen Meals](https://www.trendhunter.com/trends/frozen-ready-meals): These Frozen Ready Meals Are Part Of the Men's Health Kitchen Range (Category: Lifestyle) Implication: The food and beverage industry can tap into disruptive innovation opportunities by developing more specialized frozen ready meals targeted towards health-conscious men. - [Vegan Korean Barbecue Chicken](https://www.trendhunter.com/trends/simply-balanced): Target's Simply Balanced Brand Offers Meatless Barbecue Chicken (Category: Lifestyle) Implication: The meatless Korean Barbecue Chicken by Target's Simply Balanced brand taps into the growing plant-based food industry, creating opportunities for new product development and mark… - [Vibrant Frozen Enchiladas](https://www.trendhunter.com/trends/frozen-mexican-meal): These Frozen Meals Make Mexican Cuisine Accessible and Quick (Category: Lifestyle) Implication: Opportunity to disrupt the frozen food aisle by introducing exciting and delicious frozen enchiladas with unique flavor profiles. - [Frozen Vegan Paella Bowls](https://www.trendhunter.com/trends/paella-bowl): Amy's New Paella Bowl Offers a Vegan Take on a Classic Spanish Dish (Category: Lifestyle) Implication: The frozen food industry can explore innovative plant-based options to meet the growing demand for convenient, healthy, and appetizing vegan entrees. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)