# Exotic Exploration Seeking cultural immersion, consumers turn to eccentric travel activities. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 30, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/exotic-exploration ## Key Figures - Trend score: 1.6/10 - Evidence articles: 4 ## What is the Exotic Exploration trend? **Exotic Exploration:** As busy consumers seek to make the most out of their travel experiences, culturally eclectic expeditions offer diverse, yet convenient ways to immerse themselves in the overall journey. Combining a sense of intrigue and adventure with elements distinct to that region, obscure travel activities reflect a shift toward more regionally influenced, yet enigmatic forms of on-the-go enjoyment. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 20, 2013 to May 28, 2014 - Published: May 30, 2014 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Exotic Exploration trend ### Culturally Eclectic Expeditions As busy consumers seek to make the most out of their travel experiences, culturally eclectic expeditions offer diverse, yet convenient ways to immerse themselves in the overall journey. ### Experiential Tourism Consumers crave unique, hands-on experiences that allow them to explore and connect with different cultures, leading to a growing trend of experiential tourism. ### Fantasy Fulfillment A desire for escapism and adventure leads consumers to seek out niche fantasy fulfillment experiences in the travel industry. ## What the Exotic Exploration trend means for industry ### For Hospitality and Tourism Businesses in the hospitality and tourism industry can capitalize on the growing trends of experiential tourism and fantasy fulfillment to offer unique and memorable experiences to consumers. ### For Luxury Goods and Services Luxury companies can cater to affluent individuals seeking exclusive cultural experiences and fantasy fulfillment by providing high-end and specialized services that fulfill unique desires. ### For Wine and Spirits Industry Wineries and vineyards in exotic locations can leverage the trend of culturally eclectic expeditions to offer tourists a taste of local wine culture and a unique, refreshing summer getaway experience. ## Trend signals for Exotic Exploration Trend score 1.6 out of 10, from popularity 23%, activity 18%, freshness 8%. - Popularity: 23% - Activity: 18% - Freshness: 8% ## Examples of the Exotic Exploration trend 4 featured examples from Feb 20, 2013 to May 28, 2014. - [Exhibitionist Imperial Baths](https://www.trendhunter.com/trends/imperial-baths): This Affluent Bathing Experience in China Features Royal Role Play (Category: World) Implication: Leading players in the hospitality industry can benefit from creating and marketing exclusive and extravagant experiences to high-end clientele. - [Juxtaposed Historic Tours](https://www.trendhunter.com/trends/occidens-museum): The Occidens Museum Immerses Visitors into the Ancient with Modernism (Category: Art & Design) Implication: The integration of modern design elements into historical museums opens up prospects for architectural firms and exhibition designers to revolutionize the way visitors experience… - [Exotic Indian Wineries](https://www.trendhunter.com/trends/sula-vineyards): The Sula Vineyards Offer Tourists a Taste of India (Category: World) Implication: The wine tourism industry can capitalize on the growing trend of exotic wineries in non-traditional regions, such as India, to offer unique travel experiences for wine lovers. - [Chocolate Bathing Experiences](https://www.trendhunter.com/trends/yunessun-spa-resort): Japan's Yunessun Spa Resort Lets Visitors Take a Chocolate Bath (Category: World) Implication: Spas and wellness centers can tap into the trend of unconventional bathing experiences by offering unique treatments like chocolate baths. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)