# Exotic Dairy A need for excitement prompts more diverse milk flavoring. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 15, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/exotic-dairy ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Exotic Dairy trend? **Exotic Dairy:** While dairy products like milk offer a plentiful source of nutrition, the plethora of junk food alternatives often prevents youths from choosing the former. As a means to add more appeal to traditional health beverages, brands are opting for eccentric flavor infusions to combine the nutritional qualities of milk with the allure of exotic indulgence. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 12, 2013 to Mar 12, 2014 - Published: Apr 15, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Exotic Dairy trend ### Exotic Flavored Milk Brands are opting for eccentric flavor infusions to combine the nutritional qualities of milk with the allure of exotic indulgence. ### Creative Milk Packaging Adorable illustrated milk cartons and cans are used to convince any kid to drink milk with potent recipes. ### Alternative Milk Flavors Soy milks are being flavored like soda pops, and Milk is being used to create hot cocoa-inspired beverages. ## What the Exotic Dairy trend means for industry ### For Food and Beverage Industry Food and beverage companies can use exotic flavor infusions and playful packaging to transform healthy foods into indulgent treats for kids. ### For Packaging Industry Innovative packaging designs, including adorable illustrations and interactive features, can be used to market healthy foods to kids. ### For Nutrition Industry Companies can use alternative milk flavors, such as soda-flavored soy milk, to provide healthy options for consumers who want to indulge in their favorite flavors. ## Trend signals for Exotic Dairy Trend score 3.2 out of 10, from popularity 50%, activity 39%, freshness 8%. - Popularity: 50% - Activity: 39% - Freshness: 8% ## Examples of the Exotic Dairy trend 5 featured examples from Apr 12, 2013 to Mar 12, 2014. - [Cute Fruity Cans](https://www.trendhunter.com/trends/mio-carbonated-milkshake-packaging): MIO Carbonated Milkshake Packaging Vividly Divulges its Flavor (Category: Lifestyle) Implication: The food and beverage industry can take advantage of approachable packaging designs to attract a wider range of consumers and increase sales. - [Exotic Animal Branding](https://www.trendhunter.com/trends/mister-giraffe-milk-packaging): Mister Giraffe Milk Packaging Can Convince Kids to Drink the Unusual (Category: Life-Stages) Implication: The packaging industry could benefit from the trend of eco-friendly packaging, as companies explore new materials and designs to create sustainable milk cartons. - [Soda-Flavored Soy Milks](https://www.trendhunter.com/trends/flavored-soy-milk): Kikkoman's Flavored Soy Milk is Made to Taste Just Like Cola (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative flavors to the soy milk market to attract a wider range of consumers and differentiate from competitors. - [Hot Cocoa-Inspired Drinks](https://www.trendhunter.com/trends/trumoo-chocolate-marshmallow-milk): The TruMoo Chocolate Marshmallow Milk Brings a Touch of Winter to Summer (Category: Lifestyle) Implication: The dairy industry can capitalize on cocoa-inspired cold beverage trend by developing new products that align with this trend. - [Cereal-Flavored Milks](https://www.trendhunter.com/trends/cow-wow): Cow Wow Milk Tastes Like it's Already Been Mixed with Cereal (Category: Lifestyle) Implication: Potential for creating new cereal-flavored milk products for the market. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) - [Occasion Coding](https://www.trendhunter.com/protrends/holiday-themed-desserts) (Lifestyle) ## Trending in Lifestyle - [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)