# Exotic Brew Tea packaging adopts bold, abstract designs to reflect unique ingredients. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 28, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/exotic-brew ## Key Figures - Trend score: 3.7/10 - Evidence articles: 7 ## What is the Exotic Brew trend? **Exotic Brew:** Recognizing the appeal of exoticism, tea brands are moving away from traditionally straight-forward aesthetics toward more unconventional designs. Using abstract shapes and dark colors to reflect equally unique ingredients, tea brands are looking to not only delight taste buds but also pique consumer interest with visual novelty. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 13, 2015 to Aug 29, 2017 - Published: Apr 28, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Exotic Brew trend ### Exotic Tea Packaging Tea brands are developing unconventional designs for packaging using abstract shapes and dark colors to reflect equally unique ingredients. ### Eco-Friendly Tea Packaging Designers are using eco-friendly materials like Durapulp to create packaging that is both functional and luxurious. ### Colorful and Immunity-Boosting Teas Consumers are drawn to colorful tea blends with immunity-boosting and anti-inflammatory properties. ## What the Exotic Brew trend means for industry ### For Food Packaging Packaging designers across the food industry could take inspiration from unconventional and eco-friendly tea packaging. ### For Beauty and Skincare Skincare and beauty companies can look to the antioxidant and rejuvenating properties in black tea for potential product applications. ### For Wellness and Health Tea blends formulated to boost immunity and featuring natural ingredients and bright colors could appeal to the health-conscious consumer. ## Workshop question What aspect of your brand could you adapt to cater to this desire for exoticism? ## Trend signals for Exotic Brew Trend score 3.7 out of 10, from popularity 50%, activity 53%, freshness 8%. - Popularity: 50% - Activity: 53% - Freshness: 8% ## Examples of the Exotic Brew trend 7 featured examples from Jan 13, 2015 to Aug 29, 2017. - [Minimalist Tea Box Sets](https://www.trendhunter.com/trends/tea-box-set): The Teabox Brand Aimed to Revolutionize This Historical Beverage (Category: Lifestyle) Implication: Opportunity for tea packaging companies to capitalize on the demand for minimalist design in tea box sets. - [Ethereal Tea Branding](https://www.trendhunter.com/trends/august-tea): August Tea Has Developed a Branding Strategy That Reflects Its Unique Taste (Category: Art & Design) Implication: As a beverage company, August Tea has the opportunity to disrupt the saturated tea market by creating innovative flavor combinations and sophisticated branding. - [Premium Romanian Teas](https://www.trendhunter.com/trends/evolet-selection): The Brand Evolet Selection Offers Artistic Designs on Its Products (Category: Lifestyle) Implication: The premium tea industry can leverage unique flavor offerings and artistic packaging designs to captivate tea enthusiasts and expand their customer base. - [Tubular Powdered Tea Packaging](https://www.trendhunter.com/trends/tea-concept-brand): This Tea Concept Brand Imagines Compact Packaging (Category: Lifestyle) Implication: Disruption opportunities to develop eco-friendly packaging materials and designs. - [Immunity-Boosting Blue Teas](https://www.trendhunter.com/trends/tea-forte-bleu): The Tea Forte BLEU Line is Made with Butterfly Pea Flowers (Category: Lifestyle) Implication: The food and beverage industry can explore the use of natural colors and immune-boosting ingredients to cater to health-conscious consumers. - [Botanical Black Tea Masks](https://www.trendhunter.com/trends/bremenn-botanicals): Bremenn Botanicals Offers a Hydrating Face Mask (Category: Fashion) Implication: The skincare industry can explore the use of botanical ingredients and innovative face mask formulations. - [Medicinal Tea Packaging](https://www.trendhunter.com/trends/glass-bottled-teas): These Glass Bottled Teas Are Packaged in Small Medicinal Containers (Category: Marketing) Implication: Developing packaging solutions inspired by vintage apothecaries can revolutionize the beverage packaging industry. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)