# Exhibitionist Browsing Retail concepts include active elements that empower consumers. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 23, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/exhibitionist-browsing ## Key Figures - Trend score: 5.4/10 - Evidence articles: 4 ## What is the Exhibitionist Browsing trend? **Exhibitionist Browsing:** In blurring the line between retail location and athletic complex, brands and merchandisers can empower the consumer to visualize applications of the product in their daily life, regardless of their self-accessed athletic acumen. This progression speaks to the interest in customization, while also creating a dynamic in-store experience that makes high-performance athletic gear accessible to newcomers. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 16, 2014 to Jun 3, 2015 - Published: Jun 23, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Exhibitionist Browsing trend ### Interactive Fitness Experience Retailers are transforming the shopping experience by incorporating fitness elements that empower and challenge customers. ### Integration of Athletic Facilities in Retail Spaces Retail locations that offer unique athletic experiences are attracting and engaging customers. ### In-store Adventure Marketing Stunts Retailers are surprising customers with in-store marketing experiences that challenge and inspire them. ## What the Exhibitionist Browsing trend means for industry ### For Retail Industry The retail industry can transform shopping into a memorable and interactive experience by incorporating fitness elements and unique marketing strategies. ### For Athletic Industry The athletic industry can collaborate with retailers to promote their products and gain exposure through innovative in-store athletic experiences. ### For Marketing Industry The marketing industry can provide retailers with creative stunts and strategies that engage and inspire customers. ## Workshop question How can you create personalized engagement for consumers bombarded with choice? ## Trend signals for Exhibitionist Browsing Trend score 5.4 out of 10, from popularity 83%, activity 73%, freshness 8%. - Popularity: 83% - Activity: 73% - Freshness: 8% ## Examples of the Exhibitionist Browsing trend 4 featured examples from Oct 16, 2014 to Jun 3, 2015. - [Disappearing Floor Stunts](https://www.trendhunter.com/trends/north-face-store): This 'The North Face' Stunt Gave Shoppers Quite a Scare (Category: Business) Implication: Retailers can leverage immersive marketing stunts and innovative in-store experiences to attract customers and increase sales. - [Shopping Mall Fitness Facilities](https://www.trendhunter.com/trends/morinomiya-qs-mall): The Top of Morinomiya Q's Mall Boasts a Runnable Track (Category: Lifestyle) Implication: Retailers can leverage fitness-integrated concepts to enhance their appeal and engage consumers in new and immersive ways. - [Interactive Golf Stores](https://www.trendhunter.com/trends/pga-tour-superstore): The PGA TOUR Superstore Gives Shoppers an Interactive Golfing Experience (Category: Lifestyle) Implication: Opportunity for existing golf retail businesses to integrate interactive elements and expand their product offerings. - [Sporty Rooftop Shops](https://www.trendhunter.com/trends/nike-miami): The Nike Miami Store Will Boast an Outdoor Track and Basketball Court (Category: Business) Implication: Sporting goods retailers can leverage the trend of rooftop sports facilities to attract customers looking for immersive shopping experiences that align with an active lifestyle. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)