# Exhibit Tech Virtual applications enhance the museum experience. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 14, 2012, updated Mar 27, 2012 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/exhibit-tech ## Key Figures - Trend score: 2.6/10 - Evidence articles: 5 ## What is the Exhibit Tech trend? **Exhibit Tech:** Gone are the days of basic audio tours, guided tours and squinting to read the little placards associated with individual exhibits. Today, more and more museums are going virtual, offering special iPad apps to give digital consumers more integrated and interactive tours. Some "museums" don't even have physical locations, which is the case for Vogue's fashion archive and Valentino's 3D virtual exhibit. Nonetheless, providing a digital tour captures the attention of the tech-savvy consumer while also offering in-depth information and access to other resources, thereby enhancing the entire experience. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 16 to Dec 21, 2011 - Published: Jan 14, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Exhibit Tech trend ### Virtual Merchandising Museums are going virtual with special iPad applications and 3D virtual exhibitions that enhance visitors' experience with interactive tours, digital archives, and catalogs. ### Digital Museums Digital museums, like the Adobe Museum of Digital Media, are preserving cutting-edge designs and presenting them through a virtual platform, showcasing the progress of digital media's evolution over time. ### Interactive Exhibits Museums are enlisting the help of game consoles, like Nintendo's 3DS, to enhance engaging customer experience. Visitors can choose themed tours, navigate through the exhibits, and find information through interactive applications on smartphones or tablets. ## What the Exhibit Tech trend means for industry ### For Technology Innovation opportunities lie in developing virtual exhibitions, creating interactive museum applications, and enhancing digital archives to offer accessible and enhanced access to museum collections. ### For Fashion Fashion businesses could create digital archives, virtual exhibits or catalogs and stylish interfaces for fashion lovers to explore galleries, get information, and stay up-to-date on the latest designs and trends. ### For Education Potential disruptive innovation opportunities for businesses lie in exploring virtual classrooms and creating virtual exhibition experiences for educational purposes to enhance the learning experience of students. ## Trend signals for Exhibit Tech Trend score 2.6 out of 10, from popularity 40%, activity 31%, freshness 8%. - Popularity: 40% - Activity: 31% - Freshness: 8% ## Examples of the Exhibit Tech trend 5 featured examples from Jun 16 to Dec 21, 2011. - [Virtual Fashion Bible Collections](https://www.trendhunter.com/trends/vogue-archive): Vogue Archive Will Cost You $1,575 to Access (Category: Pop Culture) Implication: Fashion publishers can leverage virtual archives to offer premium access and enhance their value proposition. - [Virtual Visual Galleries](https://www.trendhunter.com/trends/adobe-museum-of-digital-media): The Adobe Museum of Digital Media Honors Talented Digital Work (Category: Art & Design) Implication: Art and design industries can leverage virtual galleries to exhibit and promote digital works, expanding their reach and engagement. - [Fashion Legend 3D Exhibits](https://www.trendhunter.com/trends/valentino-garavani-virtual-musuem): Valentino Garavani Virtual Musuem is Dedicated to the Designer's Career (Category: Fashion) Implication: Fashion brands can leverage virtual technology to enhance brand storytelling and engage with consumers in a new way. - [Interactive Museum Experiences](https://www.trendhunter.com/trends/louvre-and-nintendo): The Louvre and Nintendo Team Up to Enhance Exhibits (Category: Tech) Implication: The collaboration between The Louvre and Nintendo presents disruptive innovation opportunities for the gaming industry to expand into the realm of cultural and educational experie… - [Handheld Museum Tours](https://www.trendhunter.com/trends/gagosian-gallery-ipad-app): Get Virtually Cultured In a Snap with the Gagosian Gallery iPad App (Category: Tech) Implication: Museums and galleries can leverage digital tools and apps to increase accessibility, engagement, and revenue among art enthusiasts and cultural tourists. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)