# Exfoliating Wash Body washes are now incorporating chemical exfoliants. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 18, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/exfoliating-wash ## Key Figures - Trend score: 5.5/10 - Evidence articles: 9 ## What is the Exfoliating Wash trend? **Exfoliating Wash:** Brands in the skincare industry are releasing body washes that contain chemical exfoliants--including salicylic acid and AHAs like glycolic acid. These products offer gentle exfoliation and treat everything from dryness to body acne. ## The consumer insight behind the Exfoliating Wash trend As consumers' interest in skincare grows, so does their knowledge about the exact ingredients that they need for their particular skin types. This more scientific approach to choosing skincare products has resulted in brands prioritizing the ingredients that consumers are increasingly drawn to. ## At a Glance - Evidence: 9 featured examples - Articles from: Jan 5, 2021 to Mar 21, 2024 - Published: Jan 18, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Exfoliating Wash trend ### Ingredient Education Consumers' increasing knowledge about skincare ingredients presents an opportunity for brands to prioritize hero ingredients in whole-body skincare products. ### Scientific Approach Consumers' more scientific approach to choosing skincare products is resulting in whole-body skincare products that cater to specific skin concerns. ### Multi-Exfoliating Formulas Body care brands are creating exfoliating products that work on a physical and enzymatic level to deliver a unique multi-exfoliating experience. ## What the Exfoliating Wash trend means for industry ### For Personal Care The personal care industry is innovating by incorporating skincare-focused hero ingredients into body washes, exfoliants, and nourishing body products. ### For Consumer Education Consumer education is a growing industry, with people increasingly interested in learning more about skincare ingredients that suit their specific needs. ### For Sustainable Packaging The trend towards eco-friendliness in packaging is a growing industry with environmentally conscious brands creating planet-friendly packaging made from recycled materials. ## Workshop question How is your brand adapting with consumers' growing industry knowledge? ## Trend signals for Exfoliating Wash Trend score 5.5 out of 10, from popularity 77%, activity 66%, freshness 22%. - Popularity: 77% - Activity: 66% - Freshness: 22% ## Examples of the Exfoliating Wash trend 9 featured examples from Jan 5, 2021 to Mar 21, 2024. - [Spa-Style Body Care](https://www.trendhunter.com/trends/glossier-2): Glossier Unveils the Body Hero Collection with New Formulas and Designs (Category: Fashion) Implication: Embracing the demand for premium spa-style body care products that deliver high-level skincare benefits through luxurious formulations and sensory experiences. - [Exfoliating Body Wash Concentrates](https://www.trendhunter.com/trends/body-wash-concentrates): Everist Improves the Exfoliating Body Wash Concentrate Formula (Category: Eco) Implication: Everist's introduction of the eco-friendly and multi-tasking Exfoliating Body Wash Concentrate highlights innovation opportunities in the personal care industry. - [Glow-Boosting Body Washes](https://www.trendhunter.com/trends/every-day-body-wash): Playa's Every Day Body Wash Cleanses with Tropical Fruit Enzymes (Category: Fashion) Implication: The personal care industry can continue to innovate with different ingredient combinations and formulations that can help turn an everyday shower into a luxurious self-care experi… - [Exfoliating Body Washes](https://www.trendhunter.com/trends/kosas-good-body-skin): Kosas' Good Body Skin Unclogs Pores with AHAs and Fruit Enzymes (Category: Fashion) Implication: The skincare industry can look into reformulating facial products for the body and creating multi-functional skincare products that offer a range of benefits. - [Nourishing Body Care Products](https://www.trendhunter.com/trends/naturium-is-expanding): Naturium is Expanding into Body Care with Two New Products (Category: Fashion) Implication: Naturium's expansion into body care presents opportunities to disrupt the skincare industry. - [Glycolic Body Bars](https://www.trendhunter.com/trends/cleansing-body-bar): Alder New York's Cleansing Body Bar Contains 1% Glycolic Acid (Category: Fashion) Implication: Integrating hero ingredients like glycolic acid from face care into body care, giving rise to a new segment of the skincare market. - [Multi-Benefit Body Washes](https://www.trendhunter.com/trends/good-body-skin): Kosas' Good Body Skin Cleanses, Exfoliates and Moisturizes in One-Step (Category: Fashion) Implication: The skincare industry can capitalize on the trend towards multi-benefit products and create more streamlined and convenient routines for consumers. - [Nourishing Exfoliating Body Scrubs](https://www.trendhunter.com/trends/nourishing-exfoliating-body-scrub): Biossance Spotlights Its Squalane + Enzyme Sugar Body Scrub (Category: Eco) Implication: With the increasing demand for natural and sustainable skincare products, there is a potential for further growth and innovation within the industry. - [Supercharged Skin Polishes](https://www.trendhunter.com/trends/zitstickas-fizz-fountain): Zitsticka's Fizz Fountain Combines Chemical & Physical Exfoliants (Category: Fashion) Implication: The skincare industry can capitalize on the use of combined chemical and physical exfoliants to provide fresh and retexturized skin. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)