# Exfoliated Scalp Brands offer scalp scrubs designed for people with curly or textured hair. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 4, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/exfoliated-scalp ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Exfoliated Scalp trend? **Exfoliated Scalp:** Many scalp scrubs on the market are designed for people with oily hair and scalps, however people with natural, curly and/or textured hair also require scrubs to remove product buildup and deep clean. Brands are increasingly catering to individuals with these hair types by offering more hydrating and moisturizing options. ## The consumer insight behind the Exfoliated Scalp trend When it comes to personal care, brands understanding individual needs is crucial in order to support the routines of as many consumers as possible. People with varying skin and hair types require different products and ingredients, and many find themselves turning to DIY options in order to target their specific needs. Brands that are able to address these varying needs are inevitably appealing to more consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 4 to Aug 5, 2020 - Published: Aug 4, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Exfoliated Scalp trend ### Hydrating & Moisturizing Scalp Scrubs There is a growing demand for scalp scrubs that address the specific needs of individuals with natural, curly and/or textured hair types. Brands that are able to offer more hydrating and moisturizing options are likely to attract more consumers. ### Plant-Based & Nature-Inspired Formulations Many new scalp exfoliators have natural ingredients that benefit the skin's surface without harmful effects. Shea Moisture has launched its 'Purifying and Hydrating Exfoliating Hair Mud' made with activated charcoal and green coconut extracts to treat oily roots and dry ends. ### Cruelty-Free Scalp Exfoliators As consumers continue to demand ethics in every aspect of their purchase, cruelty-free scalp exfoliators that are vegan and color-safe, such as Never Salty's sugar-based scrub, are poised to become popular among consumers. ## What the Exfoliated Scalp trend means for industry ### For Personal Care Understanding individual needs in personal care is crucial, as people with varying skin and hair types require different products and ingredients. Brands that are able to address these varying needs will inevitably appeal to more consumers. ### For Ethical Consumerism As consumers increasingly demand ethics in every aspect of their purchase, ethical scalp exfoliators that are vegan, cruelty-free, and free from harmful chemicals are likely to become more mainstream options. ### For Marketing and Advertising As consumers' focus shifts towards the ethics, values, and unique needs in every aspect of their lives, businesses that can create effective marketing campaigns to showcase the features of their products along with their commitment to sustainability, ethics, and diversity are likely to succeed in the current climate. ## Workshop question How is your brand addressing the varying needs of its customers? ## Trend signals for Exfoliated Scalp Trend score 2.8 out of 10, from popularity 44%, activity 31%, freshness 9%. - Popularity: 44% - Activity: 31% - Freshness: 9% ## Examples of the Exfoliated Scalp trend 4 featured examples from Aug 4 to Aug 5, 2020. - [Moisturizing Scalp Scrubs](https://www.trendhunter.com/trends/clarifying-scalp-scrub): Monpure's Clarifying Scalp Scrub Alleviates Psoriasis Symptoms (Category: Fashion) Implication: The personal care industry can leverage these trends by creating personalized and eco-friendly scalp care products that effectively target common scalp issues, such as psoriasis a… - [Exfoliating Hair Mud Treatments](https://www.trendhunter.com/trends/hair-mud): Shea Moisture's Hair Mud Utilizes Green Coconut Ingredients (Category: Lifestyle) Implication: Opportunities for incorporating natural and multi-functional ingredients into hair care products to appeal to consumers who prioritize ingredient quality and convenience. - [Clean Pre-Wash Scalp Exfoliators](https://www.trendhunter.com/trends/preshampoo-scalp-scrub): The African Black Soap Pre-Shampoo Scalp Scrub Relieves Itching (Category: Social Good) Implication: Opportunity for beauty and personal care brands to prioritize scalp health and offer unique, effective scalp treatments. - [Cruelty-Free Scalp Exfoliators](https://www.trendhunter.com/trends/never-salty): The Never Salty Sugar-Based Scalp Scrub is Vegan and Color-Safe (Category: Fashion) Implication: Innovative beauty companies can tap into the growing market for cruelty-free and natural scalp scrubs, like the Never Salty product. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)