# Exclusive QSR QSR apps are being designed with exclusivity in mind. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 1, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/exclusive-qsr ## Key Figures - Trend score: 2.9/10 - Evidence articles: 7 ## What is the Exclusive QSR trend? **Exclusive QSR:** The accessibility of quick service restaurants usually places them in the opposite category of "exclusivity," however these spaces are beginning to design apps that help them shift this image. By offering apps with features like invitation-only loyalty and unlimited rewards for money spent, QSRs are beginning to understand the need for making visitors feel "special" as a way to shift brand perception into a more exclusive category. This comes as consumers seek to balance cost with lifestyles that are perceived as "elite". ## At a Glance - Evidence: 7 featured examples - Articles from: Oct 24, 2016 to Jul 19, 2018 - Published: Nov 1, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Exclusive QSR trend ### Hidden Loyalty Program Apps QSRs shift brand image by creating exclusive loyalty programs available to only their most loyal customers with benefits like free dining experiences and exclusive contests. ### Advanced Ordering QSR Apps QSRs offer remote ordering, allowing customers to place their order from their smartphone and skip the line, ultimately increasing convenience. ### Complimentary Hot Dog Promotions QSRs are launching promotions to incite customer sign-ups for their rewards apps with exclusive offers, creating a stronger sense of brand loyalty. ## What the Exclusive QSR trend means for industry ### For QSR Industry QSRs are evolving their brand image and offerings through mobile apps, loyalty programs, and exclusive promotions to keep pace with discerning customers who value convenience and brand experiences. ### For Mobile App Industry Companies like Punchh and SessionM partner with restaurants to develop branded loyalty programs, redefining the digital customer experience. ### For Food Delivery Industry QSRs are expanding food delivery services and hiring more drivers to make the services more efficient and convenient for customers. ## Workshop question How can your brand balance affordability and convenience with an exclusive experience? ## Trend signals for Exclusive QSR Trend score 2.9 out of 10, from popularity 45%, activity 33%, freshness 8%. - Popularity: 45% - Activity: 33% - Freshness: 8% ## Examples of the Exclusive QSR trend 7 featured examples from Oct 24, 2016 to Jul 19, 2018. - [Extensive Restaurant Loyalty Programs](https://www.trendhunter.com/trends/tgi-friday): TGI Friday's Offers Specific Rewards with a New Point System (Category: Lifestyle) Implication: Implementing innovative loyalty programs can help restaurants differentiate themselves from competitors, increase customer retention, and drive overall sales. - [Pizza Loyalty Programs](https://www.trendhunter.com/trends/hut-rewards): Pizza Hut's 'Hut Rewards' Delivers Customers Dollar-for-Dollar Rewards (Category: Tech) Implication: Disruptive innovation opportunity: Introducing loyalty programs to increase customer retention and drive sales. - [Hidden Loyalty Program Apps](https://www.trendhunter.com/trends/alist): Chick-fil-A's A-List Program is an Invitation Only App (Category: Lifestyle) Implication: QSRs like Chick-fil-A can offer innovative loyalty programs as a way to differentiate themselves from competitors and increase customer loyalty. - [Advanced Ordering QSR Apps](https://www.trendhunter.com/trends/shake-shack-app): The Shake Shack App Lets Consumers Order Early and Skip the Line (Category: Lifestyle) Implication: QSR chains can invest in mobile apps to streamline order placement and improve customer experience. - [Rewarding Mexican Restaurant Apps](https://www.trendhunter.com/trends/tj-rewards): The TJ Rewards App Helps Taco John's Customers Earn Free Food (Category: Tech) Implication: Disruptive innovation opportunity: Explore digital loyalty programs and mobile couponing as a means to attract and retain customers. - [Seafood Restaurant Loyalty Apps](https://www.trendhunter.com/trends/my-red-lobster-rewards): 'My Red Lobster Rewards' Offers Perks at the Seafood Chain (Category: Lifestyle) Implication: Restaurants can adopt loyalty apps to enhance customer engagement and increase brand loyalty. - [Complimentary Hot Dog Promotions](https://www.trendhunter.com/trends/free-haus-dog): Dog Haus is Offering a Free Haus Dog to Rewards Members (Category: Lifestyle) Implication: Restaurants and food brands are leveraging promotions to attract and retain customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)