# Exclusive Airport Airports reveal more exclusive offerings for travelers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 30, 2017 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/exclusive-airport ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Exclusive Airport trend? **Exclusive Airport:** While the concept of a first class lounge has always been around, airports are going a step further in the exclusive services and products they offer. With frequent travelers often requiring more distinct experiences to maintain brand loyalty in this industry, this shift reveals that even airports are being designed around this fact. By offering the promise of exclusivity and distinction, airports are catering to these consumers' desire for specialty services that enhance their travel experience. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 14 to Dec 23, 2017 - Published: Sep 30, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Exclusive Airport trend ### Exclusive Airport Offerings Airports are creating unique experiences for frequent flyers looking for exclusive services and products, opening up opportunities for luxury offerings in airport lounges and hotels. ### Virtual Reality Experiences Companies are leveraging VR technology to offer immersive experiences to customers, creating opportunities for luxury brands to provide new and unique experiences. ### Luxury Airport Lounges Airports are offering high-end lounge experiences to customers, creating opportunities for high-end eateries, infinity pools, and unique architectural designs. ## What the Exclusive Airport trend means for industry ### For Hospitality Industry The hospitality industry can leverage the trend of exclusive airport offerings to create new luxury experiences for travelers. ### For Technology Industry The technology industry can provide VR solutions for luxury brands looking to create immersive marketing experiences for their customers. ### For Architecture Industry The architecture industry can provide unique design solutions for airports looking to create high-end lounges and hotels. ## Workshop question How can your brand offer air of exclusivity around any of its specific products or services, to enhance consumer interest or experience? ## Trend signals for Exclusive Airport Trend score 3.6 out of 10, from popularity 49%, activity 50%, freshness 8%. - Popularity: 49% - Activity: 50% - Freshness: 8% ## Examples of the Exclusive Airport trend 5 featured examples from Jul 14 to Dec 23, 2017. - [Airport Lounge VR Trips](https://www.trendhunter.com/trends/bacardi-and-virgin-atlantic): Bacardi and Virgin Atlantic Team Up for VR Experience in Airport Lounge (Category: Marketing) Implication: The virtual reality experience in the Virgin Atlantic Clubhouse lounges demonstrates how the hospitality industry can leverage immersive technologies to create unique and memorabl… - [Landing Strip Infinity Pools](https://www.trendhunter.com/trends/punta-cana-international-airport): Punta Cana International Airport has an Infinity Pool on a Patio (Category: World) Implication: Incorporating unique and luxurious amenities such as infinity pools into airport designs can increase overall traveler satisfaction and attract new customers to travel and tourism… - [Elevated Control Tower Suites](https://www.trendhunter.com/trends/arlanda-airport): Arlanda Airport Transformed an Old Flight Deck into a Luxury Suite (Category: Art & Design) Implication: The luxury airport accommodations trend presents an opportunity for hotels and hospitality companies to expand their offerings by partnering with airports. - [Invite-Only Airport Eateries](https://www.trendhunter.com/trends/newark-international-airport): 'Classified' is an Upscale Eatery in the Newark International Airport (Category: World) Implication: Companies that operate stores and restaurants in airports have an opportunity to create exclusive and upscale dining concepts to cater to high-end clientele, while enhancing the o… - [Airport Lounge Igloos](https://www.trendhunter.com/trends/popup-igloo): Virgin Atlantic and Coppa Club Launched a Rooftop Pop-Up Igloo (Category: Marketing) Implication: The air travel industry can benefit from creating rooftop pop-up igloo lounges as a unique selling point for customers before their flights. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)