# Exclamatory Eco Brands create packaging that overtly preaches sustainability. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Oct 8, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/exclamatory-eco ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Exclamatory Eco trend? **Exclamatory Eco:** Many consumers will actively seek out eco-friendly products, and consider doing their part for the environment a point of pride. As such, brands are taking a blatant approach in packaging designs to both lure in green consumers and offer an ego boost to those attracted to the prestige of eco living. ## At a Glance - Evidence: 4 featured examples - Articles from: May 31, 2014 to Jan 22, 2016 - Published: Oct 8, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Exclamatory Eco trend ### Blatant Eco Packaging Brands are designing and producing eco-friendly packaging, which is not hidden and promotes sustainability, to cater to consumers who take pride in following a sustainable lifestyle. ### Compostable Packaging To reduce landfill waste, brands like Alter Eco are developing compostable packaging solutions by using sustainable materials like wood pulp and non-GMO corn. ### Plantable Packaging Designers like Amelia Roblin are embedding seeds into packaging materials to promote sustainability and encourage people to continue their healthy eating habits at home. ## What the Exclamatory Eco trend means for industry ### For Food and Beverage Sustainable packaging solutions could offer competitive advantages, and environmentally conscious consumers are willing to pay more for eco-friendly products. ### For Retail Companies can differentiate themselves from their competition by adopting eco-friendly packaging and by promoting sustainability initiatives. ### For Environmental Providing compostable, plantable and eco-friendly packaging solutions to businesses and individuals within this sector can present itself as a business opportunity, aligned with responsible and eco-sustainable practices. ## Trend signals for Exclamatory Eco Trend score 4.1 out of 10, from popularity 66%, activity 50%, freshness 8%. - Popularity: 66% - Activity: 50% - Freshness: 8% ## Examples of the Exclamatory Eco trend 4 featured examples from May 31, 2014 to Jan 22, 2016. - [Biodegradable Chip Packaging](https://www.trendhunter.com/trends/Chip-Snacks): The Boulder Canyon Chip Snacks are Sold in Compostable Bags (Category: Eco) Implication: The adoption of biodegradable chip packaging can disrupt the traditional packaging industry and drive the demand for sustainable packaging solutions. - [Plantable Gourmet Packaging](https://www.trendhunter.com/trends/live-food-bar-packaging): Live Food Bar Packaging by Amelia Roblin Grows Garden Herbs (Category: Eco) Implication: The food packaging industry can explore innovative ways to incorporate sustainability and interactive elements into their products. - [Compostable Quinoa Packaging](https://www.trendhunter.com/trends/compostable-packaging): Alter Eco's Compostable Packaging Reduces Landfill Waste (Category: Eco) Implication: Disruptive innovation opportunity to revamp food packaging materials and design for enhanced sustainability. - [Eco Freezer Bag Storage](https://www.trendhunter.com/trends/freezer-bag): This Bio-Degradable Freezer Bag Boasts a Sustainable and Recyclable Design (Category: Eco) Implication: Frozen food manufacturers can embrace sustainability by replacing traditional plastic packaging with bio-degradable freezer bags. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)