# Uber-Opulence Luxury retailers are going above and beyond with excessive services. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 2, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/excessive-selling ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Uber-Opulence trend? **Uber-Opulence:** Seeking to distinguish themselves from the mainstream, luxury brands are going beyond traditional goods to offer consumers such things as same-day delivery, airborne services and premium food to heighten experiences with more exclusivity. This reflects a turn toward selling an entire luxury lifestyle, as opposed to isolated luxury products. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 2 to Nov 29, 2015 - Published: Jun 2, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Uber-Opulence trend ### Luxury Lifestyle Luxury brands are offering more exclusive, high-end services to sell an entire luxury lifestyle. ### Digital Integration Luxury retailers are integrating digital touchpoints to reach consumers in various ways. ### Quality Delivery Premium food delivery startups are providing better quality food delivery from high-end chains and boutique eateries within 30 minutes of ordering. ## What the Uber-Opulence trend means for industry ### For Luxury Retail Retailers can offer more exclusive services and integrate digital touchpoints to sell an entire luxury lifestyle. ### For Private Aviation Services Startups can capitalize on empty private jet flights to provide on-demand luxury aviation services. ### For Vehicle-Sharing Services Vehicle-sharing services can better target and serve older upper-class people by providing high-end, spontaneous booking services. ## Trend signals for Uber-Opulence Trend score 4.0 out of 10, from popularity 69%, activity 44%, freshness 8%. - Popularity: 69% - Activity: 44% - Freshness: 8% ## Examples of the Uber-Opulence trend 4 featured examples from Jun 2 to Nov 29, 2015. - [Luxury Aircraft Services](https://www.trendhunter.com/trends/aviation-platform): Aviation Platform JetMe Functions Like Uber But For Privately Owned Jets (Category: Business) Implication: Innovate and cater to the demands of the $28 billion private aviation industry by offering unique services like JetMe. - [Luxury Vehicle-Sharing Services](https://www.trendhunter.com/trends/vehiclesharing): 'Audi at Home' Allows People to Book a Luxury Car Via Smartphone (Category: Autos) Implication: Luxury vehicle-sharing services like 'Audi at Home' introduce high-end car brands to potential future buyers while expanding on convenient and innovative automotive services. - [Luxurious Shopping Apps](https://www.trendhunter.com/trends/barneys-new): The Barneys New York App Makes the Luxury Shopping Experience Portable (Category: Luxury) Implication: Retail industry players can benefit from developing their own mobile apps to enhance customer engagement and improve sales. - [Quality Delivery Apps](https://www.trendhunter.com/trends/premium-food-delivery): Premium Food Delivery Service Deliveroo Makes On-Demand More High-End (Category: Business) Implication: Embrace the trend towards premium food delivery from high-end restaurants ## Recent trend clusters - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)