# Excess Restriction Embracing the health wave, consumers seek recipes that restrict ingredients. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 25, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/excess-restriction ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Excess Restriction trend? **Excess Restriction:** Realizing the benefits of healthier food alternatives, consumers are turning to recipes that limit and restrict multiple ingredients. Combining features like gluten-free and sugar-free together, some consumers are looking to leave behind all elements associated with unhealthy living by embracing more restrictive consumption options. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 9 to Mar 25, 2015 - Published: Mar 25, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Excess Restriction trend ### Restrictive Diets Consumers are seeking recipes that limit and restrict multiple ingredients to embrace healthier food alternatives. ### Allergen-Free Recipes Homemade recipes that address concerns over gluten and sugar-free diets are popular ingredients, offering alternate solutions to traditional snacks. ### Healthy Snacks Healthier snack options are becoming more mainstream as people gravitate towards well-being, resulting in new homemade recipe favors from pumpkin chips to quinoa bars. ## What the Excess Restriction trend means for industry ### For Food Manufacturing Manufacturers of healthy snacks and allergen-free recipes can target health-conscious people with restrictive diets looking for healthier snack options. ### For Wellness Industry professionals in the wellness industry can embrace these homemade recipes as educational resources and teach more healthy snack creation to their clients. ### For Nutrition Nutrition experts can review these homemade recipes and provide more recommendations to people seeking healthier snacks with certain dietary limitations. ## Trend signals for Excess Restriction Trend score 2.5 out of 10, from popularity 33%, activity 33%, freshness 8%. - Popularity: 33% - Activity: 33% - Freshness: 8% ## Examples of the Excess Restriction trend 4 featured examples from Mar 9 to Mar 25, 2015. - [Homemade Energizing Snacks](https://www.trendhunter.com/trends/energy-bar-recipe): This Energy Bar Recipe is Vegan, Gluten-Free and Refined Sugar-Free (Category: Lifestyle) Implication: Opportunity for health food companies to develop and market homemade-like energizing snacks that cater to dietary restrictions. - [Homemade Quinoa Bars](https://www.trendhunter.com/trends/quinoa-bar): This Gluten-Free Recipe Makes a Healthy Fruit and Nut Snack For On the Go (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore the development and marketing of healthy snack alternatives using natural ingredients and cater to dietary restrictions. - [Gluten-Free Coffee Cakes](https://www.trendhunter.com/trends/almond-tea-cake): This Tasty Almond Tea Cake Recipe Incorporates Matcha Green Tea (Category: Lifestyle) Implication: Opportunity for food companies to develop and market gluten-free baking mixes and tea-infused desserts. - [Homemade Pumpkin Chips](https://www.trendhunter.com/trends/pumpkin-chips): Ingredients of a Fit Chick Creates a Gluten-Free Snack with Cranberries (Category: Lifestyle) Implication: The food and beverage industry can tap into the trend of gluten-free snacks by creating and marketing a wide range of gluten-free options for consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)