# Excess Rejuvenation A desire for overindulgence prompts boomers to turn to lavish wellness tactics. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 5, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/excess-rejuvenation ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the Excess Rejuvenation trend? **Excess Rejuvenation:** As baby boomers head toward retirement, achieving personal fulfillment becomes a priority, often resulting in surplus, health-related expenses. Straying away from the more budget-conscious concerns of cash-strapped youths, boomers are turning to overly extravagant methods of rejuvenation, signifying a new attitude toward wellness that is more about relaxation than basic bodily function. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 6, 2013 to Apr 4, 2014 - Published: May 5, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Themes within the Excess Rejuvenation trend ### Luxury Wellness Older generations prioritize self-care resulting in the boom of overly luxurious attraction offering experiences such as super trains with hot foot baths, portable steel saunas, spa hotels with mountain views, and cultural luxury spas. ### Portable Relaxation The need for relaxation beyond the confines of one's home or hotel room has given rise to highly portable spas and saunas, such as the Sauna Box and Bullet Trains featuring foot baths. ### Cultural Spa Design Spas and wellness centers are being designed to offer elaborate culturally inspired experiences by incorporating local design elements and historic practices. ## What the Excess Rejuvenation trend means for industry ### For Wellness and Hospitality Luxury hotels, resorts, spas, and wellness centers offering cutting-edge relaxation experiences are shaping the wellness and hospitality industry. ### For Luxury Transportation Luxurious features such as foot baths and relaxation centers on transportation options like bullet trains are changing the way people travel and expect to be treated while traveling. ### For Outdoor and Portable Products As the demand for convenience and wellness increases, the niche market for outdoor portable relaxation products integral to achieving that is expanding. ## Trend signals for Excess Rejuvenation Trend score 4.0 out of 10, from popularity 56%, activity 56%, freshness 8%. - Popularity: 56% - Activity: 56% - Freshness: 8% ## Examples of the Excess Rejuvenation trend 6 featured examples from Jan 6, 2013 to Apr 4, 2014. - [Luxurious Super Train Spas](https://www.trendhunter.com/trends/bullet-train): Japan's Bullet Trains Will Now Feature Hot Foot Baths (Category: Lifestyle) Implication: Innovative transportation companies can add luxurious amenities to differentiate themselves from competitors - [Health Rejuvenation Vacations](https://www.trendhunter.com/trends/medical-travel-yucatan): Medical Travel Yucatan Offters Luxe Health Care Services Abroad (Category: Luxury) Implication: The medical tourism industry is experiencing growth as more people seek affordable and high-quality healthcare options abroad. - [Looping Mountain View Hotels](https://www.trendhunter.com/trends/lofoten-opera-hotel): Images of the Lofoten Opera Hotel by Snøhetta Have Been Unveiled (Category: World) Implication: Architects can capitalize on the trend of mountain view hotels by designing innovative structures that maximize the visual impact of natural scenery while ensuring guest comfort a… - [Luxurious Cedar Spas](https://www.trendhunter.com/trends/hudson-valley): The Hudson Valley Sauna is Inspired by Traditional Finnish Spas (Category: Art & Design) Implication: Architects can explore the design and construction of innovative spa structures inspired by traditional saunas. - [Portable Steel Saunas](https://www.trendhunter.com/trends/sauna-box): The Sauna Box Allows for a Steamy Good Time Anywhere You Travel (Category: Lifestyle) Implication: The wellness and health industry can capitalize on the trend of portable saunas to offer convenient and personalized spa experiences. - [Cultural Luxury Spas](https://www.trendhunter.com/trends/marriott-quan-spa): The Marriott Quan Spa in New Delhi Brings Culture to your Spa Experience (Category: World) Implication: Incorporating cultural elements to create unique spa experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - 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