# Evolved Screening Movie theatre experiences adapt to unusual circumstances. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 14, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/evolved-screening ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Evolved Screening trend? **Evolved Screening:** Movie screenings and premieres are taking on new forms as brands continue to take precautions with how they sell and present to customers. These updated formats include everything from in-game screenings to pop-up theatres. ## The consumer insight behind the Evolved Screening trend Now that they’re somewhat limited in their options, consumers have become accustomed to more creative adaptations of the recreational activities that were once so normal to them. People now expect that brands take into account their safety and security before they choose to engage with their products and services. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 26 to Sep 13, 2020 - Published: Sep 14, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Evolved Screening trend ### Virtual Events The pandemic has given birth to a rise in virtual events. The ability to virtually connect for entertainment and things other than work, has given way to many creative solutions for business owners. ### Pop-Up Sites The mobility of pop-up sites in various unique physical locations is taking over as an innovative event solution, encouraging interaction from customers and converging events with different business industries. ### In-Game Screenings The rise of gaming and in-game experiences have generated a new medium for storytelling. These screenings have allowed brands to meet new audiences, with an interactive experience for them to enjoy. ## What the Evolved Screening trend means for industry ### For Entertainment Entertainment businesses that have been negatively impacted by the pandemic can capitalize on virtual and pop-up events to keep customers engaged. ### For Technology Advancements in technology have allowed for unique event experiences that merge in-person and digital experiences in ways that were never possible before. ### For Marketing Marketers can use these new, innovative solutions for events to create a hybrid technique that defines their brand as eclectic and allows them to connect with audiences in new ways. ## Workshop question How is your brand prioritizing safety for its more cautious or at-risk customers? ## Trend signals for Evolved Screening Trend score 4.6 out of 10, from popularity 69%, activity 61%, freshness 9%. - Popularity: 69% - Activity: 61% - Freshness: 9% ## Examples of the Evolved Screening trend 4 featured examples from Jun 26 to Sep 13, 2020. - [Pop-Up Microcinemas](https://www.trendhunter.com/trends/cinema-in-london): Oppo Mobile's Cinema in London Lets People Watch Films on Handsets (Category: Marketing) Implication: Integrating movies with mobile devices to provide customers with unique experiences and demonstrate product features. - [Urban Pop-Up Cinemas](https://www.trendhunter.com/trends/pop-up-cinema): Garage Screen Sits Across from the Garage Museum of Contemporary Art (Category: Art & Design) Implication: Companies that can provide unique screenings of films in nontraditional settings to offer unique viewing experiences to audiences. - [In-Game Film Screenings](https://www.trendhunter.com/trends/film-screening): The Warhol Museum is Showing Chelsea Girls within Animal Crossing (Category: Marketing) Implication: Museums and art galleries should consider offering virtual experiences within video games to reach younger generations and engage with audiences beyond traditional exhibits. - [In-Game Movie Nights](https://www.trendhunter.com/trends/movie-screening-event): Fortnite & Warner Bros are Hosting a Unique Movie Screening Event (Category: Pop Culture) Implication: Companies in the gaming industry can partner with movie studios to host in-game movie events, creating new revenue streams and enhancing user engagement. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)