# Everyday Sport Everyday clothing items are adapted with athleisure materials and styles. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 15, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/everyday-sport ## Key Figures - Trend score: 5.8/10 - Evidence articles: 10 ## What is the Everyday Sport trend? **Everyday Sport:** Fashion and sports apparel brands are offering collections for everyday wear that aren't athleisure, but that reflect the materials and forms that sportswear is known for. These collections are designed for workplace or recreational uses, but offer the enhanced functionality of sports clothing. ## The consumer insight behind the Everyday Sport trend The athleisure trend that's taken hold in consumers' wardrobes, particularly among Millennials and Gen Z, has been influenced by a number of factors. Pop-culture and the inspiration that's taken from specific cultural groups have come together to influence consumers' fashion choices. In addition, the prioritization of fashion that's both stylish and comfortable has taken hold over more conservative approaches to fashion that preceding generations have. Consumers within this space are seeking out pieces that are both functional and adaptable to their professional and personal lives, especially now that so many consumers are working from home. ## At a Glance - Evidence: 10 featured examples - Articles from: Mar 31, 2018 to Sep 15, 2022 - Published: Jul 15, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Everyday Sport trend ### Athleisure Everyday Wear Sport and fashion apparel brands are offering collections for everyday wear that reflect the materials and forms that sportswear is known for. ### Minimalist Athletic Apparel Athletic apparel brands are designing minimalist clothes in muted colors and loose-fitting designs for extreme comfort. ### Technical Material Clothing Clothing brands are using technical materials designed by the athletic apparel sector to create technical and comfortable clothing for everyday use. ## What the Everyday Sport trend means for industry ### For Fashion Industry Fashion industry professionals can incorporate functional materials used in athletic apparel to design fashion-forward or minimalist technical clothing collections. ### For Athletic Apparel Industry Athletic apparel industry professionals can create technical clothing collections with a colorful touch to set them apart from minimalist and earth-tone-focused collections. ### For Travel and Commuter Clothing Brands Travel and commuter clothing brands can emulate some of the practical and comfortable features in the technical materials found in athletic apparel to create comfortable and fashionable travel wear. ## Workshop question How could your brand better merge style with function? ## Trend signals for Everyday Sport Trend score 5.8 out of 10, from popularity 75%, activity 87%, freshness 13%. - Popularity: 75% - Activity: 87% - Freshness: 13% ## Examples of the Everyday Sport trend 10 featured examples from Mar 31, 2018 to Sep 15, 2022. - [Casual Commuter Activewear](https://www.trendhunter.com/trends/vrst): VRST is an Athletic Apparel Brand for Men on the Go (Category: Fashion) Implication: The success of VRST's eCommerce and digital platforms suggests disruptive innovation opportunities for other apparel brands seeking to expand beyond brick-and-mortar stores. - [Plant-Based Minimalist Athletic Wear](https://www.trendhunter.com/trends/minimalist-athletic-wear): This is a Day Boasts a Rich Line of Chic & Versatile Clothing (Category: Eco) Implication: The fashion industry can adopt plant-based fibers and materials to create sustainable and versatile minimalist garments. - [High-Fashion Sportswear](https://www.trendhunter.com/trends/vogue): PUMA and Vogue Magazine Partner to Deliver a Chic Yet Sporty Collection (Category: Lifestyle) Implication: The fashion industry can capitalize on the growing demand for sportswear and collaborate with sportswear brands to create stylish collections. - [Athleisure-Inspired Workwear](https://www.trendhunter.com/trends/dai): Dai's Designs Favor Fabrics That are Commonly Used in Sports Clothing (Category: Fashion) Implication: The fashion industry is seeing a growing trend in athletic-inspired technical fabrics and minimalist styles for professional wear. - [Athletic Workwear Capsule Collections](https://www.trendhunter.com/trends/carhartt-wip-x-new-balance-collection): The Carhartt WIP x New Balance Collection is Humble (Category: Fashion) Implication: Opportunity for sportswear brands to collaborate with workwear brands to create unique and versatile collections for the athletic and streetwear markets. - [Multifunctional Golf Apparel](https://www.trendhunter.com/trends/nancy-lopez-golf): Nancy Lopez Golf Combines Mindful and Functional Pieces With Style (Category: Lifestyle) Implication: Creating sportswear that combines performance and comfort can lead to popular and successful products. - [Fashion-Forward Technical Apparel](https://www.trendhunter.com/trends/carbon38): Carbon38 Specializes in Clothing with Technical Properties (Category: Fashion) Implication: Carbon38's focus on high-fashion and technical properties in activewear offers a disruptive innovation opportunity in the athletic wear industry. - [Natural Material Travel Pants](https://www.trendhunter.com/trends/travel-pants): The BauBax Travel Pants are Outfitted with 15 Features (Category: World) Implication: The use of natural materials in travel pants opens doors for eco-friendly fashion brands to create sustainable clothing options for travelers. - [Luxury Minimalist Athleisure](https://www.trendhunter.com/trends/lab-collection): Lululemon's 'Lab' Collection Explores Loose-Fitting Unisex Styles (Category: Fashion) Implication: Opportunity for existing athleisure brands to expand their product lines with gender-neutral and minimalist designs. - [Graphic-Detailed Athleisure Apparel](https://www.trendhunter.com/trends/invader-1): COMME des GARÇONS SHIRT Joins Invader on New Designs (Category: Fashion) Implication: Opportunity for clothing brands to incorporate street art and graphic designs to create unique and trendy products. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)