# Everyday Sommelier Special tools and innovations make consumers feel more like wine connoisseurs. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Nov 8, 2012 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/everyday-sommelier ## Key Figures - Trend score: 2.7/10 - Evidence articles: 6 ## What is the Everyday Sommelier trend? **Everyday Sommelier:** For those consumers who are passionate about wine but don't have the time--or the funds--to take wine-tasting classes and frequent wineries, there are now a number of innovations making it easier for the average consumer to learn about and enjoy wine. Everything from wine apps and protective pouches to wine-tasting guides and even shelving are helping vino-lovers embrace their inner sommeliers on their own time, in their own space and at their own pace. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 1 to Nov 3, 2012 - Published: Nov 8, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Everyday Sommelier trend ### Wine storage innovations The rise of innovative wine storage solutions make it easier for consumers to store and present wine in an elegant yet functional way, creating room for disruptive innovation opportunities in wine storage design and construction. ### Digital sommelier tools The increasing availability of digital tools simplify wine knowledge transfer, which creates opportunities for developing engaging and interactive digital solutions for consumer wine education. ### Wine protecting innovations The development of wine pouches, cooling spouts, and air-infusing gadgets create opportunities to innovate protective measures for covering wine bottles for travel and other purposes. ## What the Everyday Sommelier trend means for industry ### For Interior design Innovative wine storage solutions cater to the aesthetic needs of consumers that could potentially inspire product designs of interior furnishings and architectural structures. ### For E-commerce The increasing demand for digital and physical innovations serving wine consumers creates commercial opportunities for e-commerce businesses who can provide supply chain services for wine e-retailers and manufacturers. ### For Hospitality Advancement in technology and innovation in wine storage, presentation, and transportation enhances guest experiences in hospitality environments such as hotels, restaurants, and resorts. ## Trend signals for Everyday Sommelier Trend score 2.7 out of 10, from popularity 43%, activity 30%, freshness 8%. - Popularity: 43% - Activity: 30% - Freshness: 8% ## Examples of the Everyday Sommelier trend 6 featured examples from Aug 1 to Nov 3, 2012. - [Modular Wine Bottle Storage](https://www.trendhunter.com/trends/stact-wine-rack): The 'Stact' Wine Rack Changes the Way Alcohol is Stored and Presented (Category: Art & Design) Implication: The 'Stact' Wine Rack taps into the home decor industry, providing a stylish and functional storage solution for wine enthusiasts. - [Vino Recommendation Charts](https://www.trendhunter.com/trends/how-to-choose-a-bottle-of-wine): This 'How to Choose a Bottle of Wine' Guide is a Must-See (Category: Lifestyle) Implication: Disruptive innovation opportunity: Establish an online platform that simplifies the wine purchasing process, offering a wide selection and convenient delivery options. - [Cooling Wine Spouts](https://www.trendhunter.com/trends/vinoice-wine-chiller-and-dripfree-pourer): The VinOice Wine Chiller and Drip-Free Pourer Keeps Vino Cool (Category: Lifestyle) Implication: Potential for disruptive innovations in kitchen tools and accessories for wine lovers. - [Digital Sommelier Tools](https://www.trendhunter.com/trends/wine-simplified): The iOS 'Wine Simplified' Book Breaks Down Critical Vino Information (Category: Lifestyle) Implication: The Wine Simplified app creates an opportunity for wine producers to connect with consumers in a more engaging and educational way. - [Boozy Air-Infusing Gadgets](https://www.trendhunter.com/trends/vinturi-spirit-aerator): Take Your Drinks to the Next Level with the Vinturi Spirit Aerator (Category: Art & Design) Implication: Barware industry can explore new product offerings for air-infusing gadgets and aerators. - [Vino-Protecting Pouches](https://www.trendhunter.com/trends/vinni-wine-bag): The Vinni Wine Bag Protects Liquor at High Altitudes (Category: Lifestyle) Implication: The Vinni Wine Bag offers an innovation opportunity for the wine and liquor retail industry to provide customers with a solution for safe transportation of their purchases. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - 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