# Everyday Self-Sanitation Everyday items come with self-sanitizing functions to ensure hygiene. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 2, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/everyday-selfsanitation ## Key Figures - Trend score: 5.7/10 - Evidence articles: 13 ## What is the Everyday Self-Sanitation trend? **Everyday Self-Sanitation:** Self-sanitizing devices are on the rise as people become more aware of how bacteria and viruses spread and impact health. Everyday items that are accompanied with self-sanitizing capabilities include everything from earbuds to shaving devices. ## The consumer insight behind the Everyday Self-Sanitation trend Sanitation is now top of mind for consumers as they navigate a world in which COVID-19 remains a looming threat, even as countries slowly go back to business as usual. The greater understanding that consumers now have of health and hygiene practices has resulted in their purchase decisions being impacted, with a greater focus on how their habits and purchases may impact their health in both positive and negative ways. ## At a Glance - Evidence: 13 featured examples - Articles from: Aug 21, 2018 to Nov 12, 2022 - Published: Jun 2, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Everyday Self-Sanitation trend ### Self-Sanitizing Devices The trend in self-sanitizing devices is increasing as people become more conscious of health and hygiene practices. ### UV Sterilization UV sterilization is a key technology for the self-sanitizing functions of these devices. ### Copper and Titanium Infused Materials Materials such as copper and titanium are being integrated into designs to provide inherent self-sanitizing capabilities. ## What the Everyday Self-Sanitation trend means for industry ### For Personal Care The personal care industry can take advantage of the trend in self-sanitizing devices and integrate UV sterilization and other technologies into their products. ### For Hospitality The hospitality industry can benefit from integrating self-sanitizing devices in guest rooms, lobbies, and restaurants to ensure that guests remain healthy and safe while traveling. ### For Workplace Self-sanitizing devices can be added to the workplace to help employees maintain a clean and healthy environment, reduce the spread of germs and viruses, and promote productivity. ## Workshop question How is your brand preparing for new consumer behaviors post-COVID? ## Trend signals for Everyday Self-Sanitation Trend score 5.7 out of 10, from popularity 77%, activity 81%, freshness 13%. - Popularity: 77% - Activity: 81% - Freshness: 13% ## Examples of the Everyday Self-Sanitation trend 13 featured examples from Aug 21, 2018 to Nov 12, 2022. - [Hollow Self-Sanitizing Toothbrushes](https://www.trendhunter.com/trends/superblue-toothbrush): The Conceptual 'SuperBlue' Toothbrush Maximizes Hygiene (Category: Tech) Implication: The dental hygiene industry can explore the opportunity to incorporate self-sanitizing toothbrushes as a new standard in oral care, prioritizing consumer health and convenience. - [Self-Sanitizing Wallets](https://www.trendhunter.com/trends/copper-clean-wallet): The Copper Clean Wallet Boasts Antimicrobial Materials (Category: Fashion) Implication: Fashion accessory companies can explore creating self-sanitizing products to align with current health concerns. - [Self-Sanitizing Copper-Infused Chairs](https://www.trendhunter.com/trends/copper-mesh-back-chairs): The Via Seating Copper Mesh Chairs are Health-Focused (Category: Art & Design) Implication: Manufacturers can incorporate copper or other self-sanitizing materials for health-focused designs, especially in healthcare and public spaces. - [Self-Sanitizing LED Door Handles](https://www.trendhunter.com/trends/the-ossh): Razeto and Casareto Mark 100 Years in the Industry with the Ossh (Category: Tech) Implication: The introduction of LED door handles with additional features and functionalities opens up opportunities for further innovation in the lock and door accessories industry. - [UV Sanitizing Utensil Caddies](https://www.trendhunter.com/trends/utensil-caddies): Hookee's Knife & Flatware Caddy Sanitizes with UV LED Light (Category: Lifestyle) Implication: Disruptive innovation opportunity: Create self-sanitizing solutions for utensil caddies and other kitchen tools to meet the growing demand for cleanliness and hygiene in the kitch… - [Self-Sanitizing Earbuds](https://www.trendhunter.com/trends/athtwx9): Audio-Technica Launches Is New 'ATH-TWX9' Earbuds (Category: Tech) Implication: The consumer electronics industry can explore the integration of self-sanitizing technology and adaptive audio functionality to provide safer and more personalized gadgets. - [Folding Self-Sanitizing Straws](https://www.trendhunter.com/trends/penna-straw): The 'Penna Straw' Comes with a UV Sterilization Carrying Case (Category: Eco) Implication: The 'Penna Straw' aligns with the eco-friendly products industry, providing opportunities for companies to create innovative and sustainable alternatives to single-use plastics. - [Self-Sanitizing Wireless Earbuds](https://www.trendhunter.com/trends/lg-tone-free): The LG Tone+ Free Earbuds Have a UV Light in the Carrying Case (Category: Tech) Implication: The consumer electronics industry can capitalize on the trend of self-sanitizing wireless earbuds by incorporating similar technologies into a range of mobile devices, ensuring cl… - [Workstation-Sanitizing Table Lamps](https://www.trendhunter.com/trends/tolomeo-lamp): The Tolomeo Lamp Neutralizes Bacteria, Fungi and More (Category: Art & Design) Implication: Companies developing lighting fixtures which double as sanitization devices stand to benefit from market demand - [Self-Sanitizing Computer Mouses](https://www.trendhunter.com/trends/zero-mouse): The Conceptual 'Zero' Mouse by Hyeonseok Kang is Hygienic (Category: Art & Design) Implication: The technology industry can incorporate sanitization features into the design of computer peripherals like mouses for a more hygienic workspace. - [Self-Sanitizing Titanium Cutlery Kits](https://www.trendhunter.com/trends/compact-cutlery-set): The 'Lusty' Compact Cutlery Set Has a UVC Light in the Case (Category: Eco) Implication: Self-sanitizing and durable cutlery kits offer a sustainable solution to the growing needs of food delivery services targeting environmentally conscious consumers. - [Self-Sanitizing Toothbrush Systems](https://www.trendhunter.com/trends/usetool-toothbrush): The Usetool Toothbrush is Focused on Hygiene and Simplicity (Category: Art & Design) Implication: Companies within the oral care industry can take advantage of the growing trend towards hygiene-focused and user-friendly toothbrush designs that incorporate self-sanitizing and m… - [Self-Sanitizing Shaving Accessories](https://www.trendhunter.com/trends/sterilizable-razor): This Sterilizable Razor Uses UV Light to Keep it Clean (Category: Tech) Implication: Personal grooming industry can benefit from incorporating UV sterilization technology into shavers, trimmers and other products for a more hygienic and convenient consumer experie… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - 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