# Everyday Self-Clean Self-cleaning products ease day-to-day routines. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 16, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/everyday-selfclean ## Key Figures - Trend score: 5.4/10 - Evidence articles: 5 ## What is the Everyday Self-Clean trend? **Everyday Self-Clean:** Everyday products that range from litter boxes to pillows are being adapted with "self-cleaning" functions–in the form of advanced antibacterial properties or automated systems. These products prioritize convenient forms of hygiene that delay deep-cleansing. ## The consumer insight behind the Everyday Self-Clean trend Today, consumers are more concerned than ever before about making plans and purchases based on convenience–something they've grown accustomed to since the advent of digital advances, and now expect in all aspects of their lives. Though self-cleaning products would still require upkeep, their longer "shelf life" ensures that consumers are able to make purchase decisions based on long-term convenience. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 19, 2018 to Oct 14, 2019 - Published: Oct 16, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Everyday Self-Clean trend ### Self-Cleaning Products More everyday products are being adapted with self-cleaning features which enhances convenience and adds value to consumers' lives. ### Automated Sanitation Solutions People are embracing at-home automated sanitation solutions, and now public-facing companies are investing in self-sufficient alternatives to traditional cleaning services. ### Eco-Friendly and Health-Conscious Alternatives Innovations such as self-cleaning litter boxes, bottles and toilet cleaners are fulfilling consumers’ health concerns while reducing carbon footprint, providing a disruptive solution for eco-friendly and health-conscious industries. ## What the Everyday Self-Clean trend means for industry ### For Home Improvement and Cleaning With the emergence of everyday self-cleaning products and automated sanitation solutions, home improvement and cleaning industries can now provide more efficient, hassle-free and eco-friendly services. ### For Health and Wellness As health and wellness becomes more of a priority for consumers, businesses are now focusing on creating innovative products such as self-cleaning pillows, bottles, and sanitisers to enhance consumers' health and well-being. ### For Travel and Hospitality NanoTouch’s self-cleaning films for public touchscreens, airline tray tables, and TSA security bins come as a disruptive innovation for the travel and hospitality industries to ensure cleanliness in public spaces and promote better customer experience. ## Workshop question How could your brand prioritize convenience in its product experience? ## Trend signals for Everyday Self-Clean Trend score 5.4 out of 10, from popularity 81%, activity 72%, freshness 9%. - Popularity: 81% - Activity: 72% - Freshness: 9% ## Examples of the Everyday Self-Clean trend 5 featured examples from Dec 19, 2018 to Oct 14, 2019. - [Auto-Packing Litter Boxes](https://www.trendhunter.com/trends/self-cleaning-cat-litter-box): iKuddle's Self-Cleaning Cat Litter Box Separates Waste from Clean Litter (Category: Lifestyle) Implication: The pet supply industry has the potential to incorporate technology and sustainable materials to provide innovative solutions for pet owners. - [Self-Cleaning Toilet Sanitizers](https://www.trendhunter.com/trends/shine-bathroom): The Shine Bathroom Assistant Uses Electrolyzed Water (Category: Tech) Implication: Disruptive innovation opportunity: Develop innovative home cleaning products that provide effective and eco-friendly solutions for everyday cleaning tasks. - [Sporty Self-Cleaning Bottles](https://www.trendhunter.com/trends/bottle-movement): The LARQ Bottle Movement Helps Active People Reduce Plastic Waste (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop innovative products and services that promote overall well-being and a sustainable lifestyle. - [Self-Cleaning Travel Films](https://www.trendhunter.com/trends/smart-material): NanoTouch's Smart Materials Keep Public Touchscreens & Buttons Sanitary (Category: Lifestyle) Implication: Travel and hospitality businesses can invest in smart materials and self-cleaning products to promote cleanliness and safety for guests. - [Self-Cleaning Pillows](https://www.trendhunter.com/trends/alpha-pillow): The Alpha Pillow Boasts Air Cell and Ice Silk Technology for a Better Sleep (Category: Lifestyle) Implication: Self-cleaning home textiles using natural antimicrobial elements and materials can bring a disruptive change in the industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)