# Everyday Pun Adult consumers deal with the mundane by infusing it with humor. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 3, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/everyday-pun ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the Everyday Pun trend? **Everyday Pun:** Adult consumers looking to escape the monotony of everyday responsibilities find a small way to indulge with products that reference puns. This small dose of humor also creates an opportunity to showcase one's personality in a way that speaks specifically to like-minded individuals. The nature of puns focuses around a sense of tribalism and belonging, which is an especially poignant need in the social media age. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 30, 2015 to Dec 9, 2016 - Published: May 3, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Everyday Pun trend ### Punny Products Consumers are finding small ways to indulge in humor with products that reference puns. ### Tribal Consumerism The nature of puns focuses around a sense of tribalism and belonging, which is an especially poignant need in the social media age. ### Mathematical Humor Products and designs that cater to math lovers are using comical puns spelled out using math equations. ## What the Everyday Pun trend means for industry ### For Retail Retailers can cater to the trend of punny humor by offering products that reference puns and provide a sense of belonging to like-minded consumers. ### For Fashion Fashion professionals can capitalize on the tribalism trend by offering products with punny prints and patterns that speak specifically to certain audiences. ### For Education Educational institutions and companies can use the trend of mathematical humor to create fun and engaging content that appeals to math lovers and promotes learning. ## Workshop question How can your brand or product provide customers with a dose of fun? ## Trend signals for Everyday Pun Trend score 4.3 out of 10, from popularity 59%, activity 63%, freshness 8%. - Popularity: 59% - Activity: 63% - Freshness: 8% ## Examples of the Everyday Pun trend 4 featured examples from Nov 30, 2015 to Dec 9, 2016. - [Punny Christmas Crewnecks](https://www.trendhunter.com/trends/christmas-crewneck): This Festive Feline Sweatshirt Makes a Pun on Seasons Greetings (Category: Fashion) Implication: Creating clothing that appeals to consumers seeking unique holiday casual fashion. - [Comical Mathematical Mugs](https://www.trendhunter.com/trends/math-equation): The 'I Ate Some Pie...' Uses Math Equations to Spell Out Puns (Category: Art & Design) Implication: Disruptive innovation opportunity to create fun and unique products for special occasions and gifting. - [Architectural Pun Scarves](https://www.trendhunter.com/trends/insulation-scarf): Sam Jacob Studio's 'Insulation Scarf' is an In-Joke for Architects (Category: Art & Design) Implication: Disruptive innovation opportunity: Introduce a line of scarves, clothing, and accessories that cater to architecture lovers, offering unique and witty design elements. - [Pun-Patterned Dresses](https://www.trendhunter.com/trends/wreath-witherspoon): The Wreath Witherspoon Dress From Draper James Features a Punny Print (Category: Pop Culture) Implication: The fashion industry can capitalize on the trend of pun-printed or celebrity-inspired clothing by incorporating similar designs into upcoming collections and promoting them with u… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)