# Everyday Keto Keto diets are accommodated in everyday food and beverage products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 10, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/everyday-keto ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Everyday Keto trend? **Everyday Keto:** The growing popularity of keto diets–which involve high-fat, low-carb consumption–has resulted in their adoption into food items that are considered part of people's everyday routines. Common products like cereals and creamers are being adapted to suit both keto diets, and the diets of those who are looking to eat healthier in general. ## The consumer insight behind the Everyday Keto trend Pre-social media, branding around health was laser-focused on calorie restriction and weight loss. Now, social media functions as a catalyst for consumers to brand their lifestyles in the ways they choose–and food consumption rather than restriction is a large part of this space. Millennials and Gen Z are now trying to amplify their everyday routines in a way that's inspiring to their peers, and food products that offer both nutrition and easy adaption allow them to prioritize "wellness" rather than prescribed body ideals. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 27 to Oct 9, 2019 - Published: Oct 10, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Everyday Keto trend ### Adaption of Products to Accommodate Keto Diets Food items that are considered part of people's everyday routines are being adapted to suit both keto diets and the diets of those who are looking to eat healthier in general. ### Wellness Focused Food Products People are looking for food products that offer both nutrition and easy adaption that allow them to prioritize "wellness" rather than prescribed body ideals. ### Keto-Infused Functional Beverages Functional beverages are being infused with keto-ingredients like collagen and MCT oil to offer consumers healthy fats, protein, and functional benefits. ## What the Everyday Keto trend means for industry ### For Food and Beverage The food and beverage industry is adapting to accommodate the growing popularity of keto diets and the demand for wellness-focused food products. ### For Subscription Services Monthly subscription services for specialty diet products are becoming more popular, offering convenience to consumers in their food choices. ### For Functional Beverage and Supplement Industry Functional beverage and supplement industries are incorporating keto-friendly ingredients to cater to the growing demand for healthy products. ## Workshop question How could your brand promote wellness in a way that's healthy for consumers both physically and mentally? ## Trend signals for Everyday Keto Trend score 3.5 out of 10, from popularity 53%, activity 43%, freshness 9%. - Popularity: 53% - Activity: 43% - Freshness: 9% ## Examples of the Everyday Keto trend 4 featured examples from Feb 27 to Oct 9, 2019. - [Keto-Friendly Fall Creamers](https://www.trendhunter.com/trends/seasonal-creamer): KITU Created Maple Pumpkin & Gingerbread Eggnog Seasonal Creamers (Category: Lifestyle) Implication: The beverage industry can tap into the seasonal creamer trend by offering unique flavors to attract consumers and differentiate themselves from competitors. - [Zero-Sugar Keto Cereals](https://www.trendhunter.com/trends/keto-cereal): Catalina Crunch's Maple Waffle Cereal is Sweet Yet Has No Sugar Added (Category: Lifestyle) Implication: Food and beverage companies can explore the potential of developing more zero-sugar and keto-friendly cereals to meet the demand of health-conscious consumers. - [Collagen-Infused Keto Creamers](https://www.trendhunter.com/trends/keto-creamers): Know Brainer's Keto Powders are Rich in Fats & Protein (Category: Lifestyle) Implication: Opportunity to create and market functional food and beverage products that cater to different dietary needs and health benefits. - [Keto-Friendly Coffee Blends](https://www.trendhunter.com/trends/tokelau-mct-coffee-mighty-morning-blend): The Tokelau MCT Coffee Mighty Morning Blend is Satiating (Category: Lifestyle) Implication: Opportunity to offer Keto and Paleo-friendly coffee blends that cater to health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)