# Everyday Explorer Urban street style incorporates the lifestyle around hunting. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 16, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/everyday-explorer ## Key Figures - Trend score: 5.1/10 - Evidence articles: 6 ## What is the Everyday Explorer trend? **Everyday Explorer:** Fashion-forward urban consumers are playing up their outdoors skills by opting for utilitarian clothing and accessories suitable to both the wear and tear of city and rural life. In addition to highlighting the desire to showcase one's closeness to nature as a status symbol, this shift demonstrates the influence of the survivalist mentality on urban living and the interest in challenging the stereotype of city dwellers as being overly reliant on convenience-driven technology. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 22, 2016 to Jan 26, 2017 - Published: Mar 16, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Everyday Explorer trend ### Urban Utilitarianism Business professionals in fashion and outdoor gear industries can capitalize on the trend of urban consumers opting for utilitarian clothing and accessories suitable for both city and rural life. ### High-Function Fashion The trend of merging supreme functionality with contemporary streetwear opens up disruptive innovation opportunities for businesses in the outdoor gear and fashion industries. ### Tech-Enhanced Adventure The trend of creating advanced tech devices that are weather-resistant and ideal for outdoor adventures creates disruptive innovation opportunities for businesses in the technology, outdoor gear and fashion industries. ## What the Everyday Explorer trend means for industry ### For Fashion Fashion professionals can capitalize on the trend of urban utilitarianism and high-function fashion by creating clothing and accessories suitable for both city and outdoor environments. ### For Outdoor Gear Business professionals in the outdoor gear industry can capitalize on the trend of high-function fashion and tech-enhanced adventure by creating gear with advanced technology and versatile functionality. ### For Technology The trend of tech-enhanced adventure creates disruptive innovation opportunities for businesses in the technology industry to create weather-resistant, durable, and high-performance devices for outdoor enthusiasts. ## Workshop question How can your brand offer the consumer a product that is more reflective of their personality and desires? ## Trend signals for Everyday Explorer Trend score 5.1 out of 10, from popularity 70%, activity 76%, freshness 8%. - Popularity: 70% - Activity: 76% - Freshness: 8% ## Examples of the Everyday Explorer trend 6 featured examples from Aug 22, 2016 to Jan 26, 2017. - [Hunter-Inspired Sneakers](https://www.trendhunter.com/trends/plaid-sneakers): New Balance's Plaid Sneakers Were Made Specifically for Adventurous Men (Category: Fashion) Implication: Opportunity for disruptive innovation in the fashion industry by creating unique and eye-catching sneaker designs. - [Active Adventure Smartwatches](https://www.trendhunter.com/trends/adventure-smartwatch): Nixon Mission Watches Provide a High Tech Device That Is Waterproof (Category: Fashion) Implication: There is an opportunity for outdoor and adventure sports companies to partner with smartwatch manufacturers to create specialized models that cater to the needs of their customers. - [High-Function Camouflage Apparel](https://www.trendhunter.com/trends/new-columbia-jackets): These New Columbia Jackets are Part of a Collaboration with Atmos (Category: Fashion) Implication: The outdoor gear industry can leverage the trend of high-function camouflage apparel and collaborate with streetwear brands to create innovative and stylish products. - [Stylish Winter Sport Boots](https://www.trendhunter.com/trends/sport-boot): The Burton x Danner Snowboard Boots Blend Fashion with Utility (Category: Fashion) Implication: Opportunity for companies in the clothing and gear industry to create fashionable and functional winter sport products. - [Leather Camouflage Backpacks](https://www.trendhunter.com/trends/bape-backpack): This New Premium Leather BAPE Backpack Has Lavish Gold Accents (Category: Fashion) Implication: The premium leather backpack trend provides an opportunity for luxury fashion brands to cater to clientele looking for refined and standout accessories. - [Streetwear-Branded Winter Wear](https://www.trendhunter.com/trends/supreme-jackets): These New Supreme Jackets Were Made with The North Face (Category: Fashion) Implication: The collaboration between Supreme and The North Face presents a disruptive innovation opportunity for streetwear brands to partner with established outerwear manufacturers and enh… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)