# Everyday Adjacency Iconic brands tap unexpected categories to increase lifestyle integration. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Sep 19, 2017 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/everyday-adjacency ## Key Figures - Trend score: 3.5/10 - Evidence articles: 5 ## What is the Everyday Adjacency trend? **Everyday Adjacency:** Implications - Emphasizing the cult-level status of their branding, big name brands are lending their iconic imagery to daily routinized aspects of consumer lifestyles. Not only lending a playful twist to their own repertoire, branching out into these seemingly unrelated categories also serves to enhance the brand's daily interaction with the consumer beyond their normal contextual basis. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 24, 2017 to Mar 26, 2019 - Published: Sep 19, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Everyday Adjacency trend ### Lifestyle Integration Brands lending their iconic imagery to daily routine aspects of consumer lifestyles to enhance daily interactions with the consumer. ### Branded Customization Collaborative designs with easily recognizable brands infused with limited edition statements to create unique products for campaigns. ### Crowdsourcing Campaigns Collecting data and opinion based feedback from consumers for limited run products and marketing campaigns. ## What the Everyday Adjacency trend means for industry ### For Marketing and Advertising The crossover of seemingly unrelated brand concepts to boost marketing and advertising strategies. ### For Fashion and Lifestyle The integration of branded products as fashionable accessories and high design concepts in the realm of everyday lifestyle. ### For Beverage Industry The use of innovative brand marketing and targeted limited edition campaigns to tap into the beer and energy drink industry. ## Workshop question How many touch points do you have with your consumers throughout their day? ## Trend signals for Everyday Adjacency Trend score 3.5 out of 10, from popularity 55%, activity 41%, freshness 8%. - Popularity: 55% - Activity: 41% - Freshness: 8% ## Examples of the Everyday Adjacency trend 5 featured examples from Feb 24, 2017 to Mar 26, 2019. - [Branded Donut Sneakers](https://www.trendhunter.com/trends/donut-sneakers): Dunkin' and Saucony Join Forces Once More for a Dessert-Inspired Design (Category: Fashion) Implication: Food and beverage companies can explore collaborations with fashion and apparel companies for unique branding opportunities and revenue streams. - [Haute Couture Boomerangs](https://www.trendhunter.com/trends/chanel-boomerang): The Chanel Boomerang is an Elegant Toy from the High-Fashion House (Category: Luxury) Implication: Luxury fashion brands have an opportunity to expand their offerings by venturing into the production of high-end outdoor toys like the Chanel Boomerang. - [Energy Drink Car Chargers](https://www.trendhunter.com/trends/electric-car-charger): The Red Bull Electric Car Charger Energizes EVs (Category: Autos) Implication: Energy drink companies can explore collaborations and partnerships with EV charging technology firms to develop branded charging stations. - [Cereal Brand Bicycles](https://www.trendhunter.com/trends/colorful-bike): Kellogg's and State Bicycle Co. Launched a Customizable, Colorful Bike (Category: Lifestyle) Implication: The collaboration between Kellogg's and State Bicycle Co. - [Exclusive Nutty Beer Launches](https://www.trendhunter.com/trends/mr-ipanut): Planters Taps Consumers for the Campaign of Its Mr. IPA-Nut (Category: Marketing) Implication: The beverage industry can explore nut-infused drinks and other unique flavor combinations to create new products that appeal to consumers. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)