# Ethical Undergarment Consumers treat themselves with higher-quality necessities. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 24, 2016 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ethical-undergarment ## Key Figures - Trend score: 6.3/10 - Evidence articles: 3 ## What is the Ethical Undergarment trend? **Ethical Undergarment:** Many pleasure-seeking consumers are treating themselves with necessities that not only cover the basics, but also offer a luxury experience. To reconcile the higher cost of such items, consumers want to ensure the product was made ethically and sustainably. In this way, ethical sourcing is less about personal values, and more about a sense of assurance and to divert purchasing guilt. ## At a Glance - Evidence: 3 featured examples - Articles from: Oct 23, 2014 to Oct 18, 2015 - Published: Feb 24, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Examples of the Ethical Undergarment trend 3 featured examples from Oct 23, 2014 to Oct 18, 2015. - [Sustainably Sourced Skivvies](https://www.trendhunter.com/trends/brook-there): Brook There Provides an Ethically Produced Lingerie Line (Category: Social Good) Implication: Potential for fashion brands to incorporate sustainability and ethical sourcing into their business models. - [Charitable Lingerie Lines](https://www.trendhunter.com/trends/sewing-program): This Underwear Brand Supports an Entrepreneurial Sewing Program (Category: Social Good) Implication: Fashion industry can explore ethical and sustainable practices to produce high-quality underwear and garments. - [Horizontal Fly Boxer Briefs](https://www.trendhunter.com/trends/modal-underwear): These Modal Underwear Provide Ultimate Comfort and Quick Access (Category: Fashion) Implication: Fashion brands can capitalize on the growing demand for eco-friendly and affordable luxury underwear. **Workshop question:** Beyond altruism, how could your brand make eco-consciousness appealing to consumers? ## Themes within the Ethical Undergarment trend ### Ethical Sourcing Consumers seek ethically and sustainably sourced products to feel assured and to divert purchasing guilt. ### Comfortable and Affordable Materials Brands are producing high quality and comfortable undergarments without the high costs. ### Charitable Undergarments Brands are partnering with charitable organizations to create a social impact with their products. ## What the Ethical Undergarment trend means for industry ### For Sustainable Fashion Companies can target the growing market of eco-conscious consumers by producing eco-friendly clothing and accessories. ### For Social Entrepreneurship Businesses can explore opportunities in creating social impact by partnering with charitable organizations and supporting programs designed for underprivileged communities. ### For Luxury Clothing Luxury clothing brands can incorporate ethical sourcing and sustainability to justify higher prices and meet the changing consumer preferences. ## Trend signals for Ethical Undergarment Trend score 6.3 out of 10, from popularity 90%, activity 90%, freshness 8%. - Popularity: 90% - Activity: 90% - Freshness: 8% ## Recent trend clusters - [Format Utility](https://www.trendhunter.com/protrends/packaging-line-efficiency) (Eco) - [Prudent Polish](https://www.trendhunter.com/protrends/affordable-entertaining-decor) (Art & Design) - [Structured Stacks](https://www.trendhunter.com/protrends/ai-ready-software) (Tech) - [Routine Indulgence](https://www.trendhunter.com/protrends/holiday-breakfast-flavors) (Lifestyle) ## Trending in Eco - [Italian-Built Electric Motorcycles](https://www.trendhunter.com/trends/italian-built-electric-motorcycles) - [Compact Commuter E-Bike Motors](https://www.trendhunter.com/trends/compact-commuter-e-bike-motors) - [Lightweight Electric Mountain Bikes](https://www.trendhunter.com/trends/lightweight-electric-mountain-bikes) - [Off-Road Electric E-Bikes](https://www.trendhunter.com/trends/off-road-electric-e-bikes) All articles: [Eco](https://www.trendhunter.com/eco)