# Ethical Meat Animal protein brands are highlighting ethical farming practices on packaging. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Jul 4, 2024 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ethical-meat ## Key Figures - Trend score: 2.4/10 - Evidence articles: 6 ## What is the Ethical Meat trend? **Ethical Meat:** Animal protein brands with CPGs are more heavily emphasizing ethical farming practices on product packaging. In addition to organic or cruelty-free labels, the ethically sourced label denotes a higher level of care given to the farmed animals, ensuring consumers of the brand's priorities and values. ## The consumer insight behind the Ethical Meat trend When buying animal products consumers are increasingly considering factors related to health and morality, in addition to price. These consumers are more likely to purchase organic or 'clean' meats when all else is equal, showing the efficacy of these labels. This is due to consumers becoming aware of the living conditions of livestock and the health effects of processed or overly-treated meats. In order to better connect with these consumers, brands are showcasing ethical farming practices. ## At a Glance - Evidence: 6 featured examples - Articles from: May 24, 2023 to Apr 3, 2024 - Published: Jul 4, 2024 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Ethical Meat trend ### Ethically Sourced Meat Labeling Companies are increasingly showcasing their animal welfare practices directly on packaging to appeal to health-conscious and ethically minded consumers. ### Organic and Clean Meat Offerings Brands are responding to consumer demand for organic and minimally processed meats, highlighting the health benefits of these products. ### Convenient Ethical Meat Options The introduction of pre-cooked and easy-to-prepare ethical meat products aligns with the growing consumer preference for convenience without compromising on ethical values. ## What the Ethical Meat trend means for industry ### For Food and Beverage Ethically sourced and organic meat products are transforming traditional food and beverage offerings, catering to a growing market focused on sustainability and health. ### For Retail The trend towards ethical and organic meat encourages retailers to diversify their meat selections, offering products that meet consumer demand for transparency and quality. ### For Agriculture and Farming Innovations in ethical farming and animal husbandry practices are driving changes in the agriculture sector, promoting sustainability and animal welfare in production processes. ## Workshop question How could your brand incorporate ethical or sustainable practices into its business model to better connect with consumers? ## Trend signals for Ethical Meat Trend score 2.4 out of 10, from popularity 27%, activity 20%, freshness 25%. - Popularity: 27% - Activity: 20% - Freshness: 25% ## Examples of the Ethical Meat trend 6 featured examples from May 24, 2023 to Apr 3, 2024. - [Influencer-Led Livestock Campaigns](https://www.trendhunter.com/trends/australian-good-meat): Jaxon and Lachlan Fairbairn Partner with Australian Good Meat (Category: Marketing) Implication: Utilizing influencers to educate consumers and promote ethical practices in the red meat industry. - [Fully Cooked Organic Bacons](https://www.trendhunter.com/trends/fully-cooked-sunday-bacon): Applegate Released Pre-Cooked Antiobiotic-Free QSR Bacon (Category: Lifestyle) Implication: Food manufacturing companies have an opportunity to innovate by developing more ready-to-eat and antibiotic-free meat products to meet the evolving consumer demand for convenience… - [Free Range Chicken Fillets](https://www.trendhunter.com/trends/thin-sliced-chicken-breast-fillets): Trader Joe's Now Sells Free Range Thin Sliced Chicken Breast Fillets (Category: Lifestyle) Implication: Trader Joe's new Organic Free Range Boneless Skinless Thin Sliced Chicken Breast Fillets cater to the growing demand for organic and ethically sourced food products. - [Artisan Charcuterie Sets](https://www.trendhunter.com/trends/charlitos-cocina): This Salami Charcuterie Set from Charlito's Cocina is Ethically Sourced (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the opportunity to innovate by aligning with consumer demand for ethically sourced products like artisan charcuterie sets. - [Ethically Sourced Beef Campaigns](https://www.trendhunter.com/trends/beef-from-a-better-place): Verde Farms Announces the 'Beef From A Better Place' Campaign (Category: Marketing) Implication: Verde Farms' emphasis on ethically sourced and sustainable beef practices can disrupt the conventional meat industry by encouraging more responsible and eco-friendly production me… - [All-Natural Lamb Products](https://www.trendhunter.com/trends/niman-ranch-1): Niman Ranch Introduces the New Lamb Gyros and Sausage (Category: Lifestyle) Implication: The availability of Niman Ranch's gyros and sausage at select specialty grocers presents an opportunity for these retailers to cater to the rising demand for unique, high-quality… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)