# Ethical Investing Brands offer apps that prioritize ethical financial investments. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 25, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/ethical-investing ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Ethical Investing trend? **Ethical Investing:** With more consumers now prioritizing ethical and green investments, brands are offering curated platforms through which this can be done simply. The use of apps to ethically invest gives consumers the value-based purchases they increasingly desire, via a platform that reduces the barriers and inconveniences associated with investing. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 18 to Jun 24, 2018 - Published: Jun 25, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Ethical Investing trend ### Ethical Investment Platforms The rise of ethical investing has led to digital platforms like Wahed Invest that cater to halal or other ethical investing needs. ### Social Impact Investment Apps Impact investment firms like Newday Investing offer users an easy and accessible way to fund ventures that generate environmental or social return. ### Transparent Ethical Investment Firms Firms like OpenInvest offer fully customizable portfolios that provide a transparent and honest feedback mechanism to clients. ## What the Ethical Investing trend means for industry ### For Fintech Fintech startups developing investment apps and platforms for ethical and social impact investing can expand this market niche further. ### For Investment Management Investment management firms can create specialized funds catering to ethical and social impact investing like BlackRock's gun-free funds. ### For Information Technology Development of data-driven platforms that provide users with comprehensive information for ethical investment research and analysis like the Shape app. ## Workshop question How can your brand better align itself with ethical consumer purchase habits? ## Trend signals for Ethical Investing Trend score 3.5 out of 10, from popularity 50%, activity 46%, freshness 8%. - Popularity: 50% - Activity: 46% - Freshness: 8% ## Examples of the Ethical Investing trend 6 featured examples from Jun 18 to Jun 24, 2018. - [Ethical Investment Platforms](https://www.trendhunter.com/trends/ethical-investing-platforms): Wahed Invest is a Digital Halal-Focused Ethical Investing Platform (Category: Social Good) Implication: Wahed Invest's digital platform and mobile apps disrupt the traditional investment industry by offering an automated and ethical approach to investing. - [Ethical Investing Research Apps](https://www.trendhunter.com/trends/ethical-investing-app): Shape is a Well Researched Ethical Investing App (Category: Tech) Implication: With the growing trend in ethical investing, financial services companies now have a disruptive innovation opportunity to differentiate themselves by offering investment portfolio… - [Social Impact Investment Apps](https://www.trendhunter.com/trends/newday-investing): Newday Investing is Helping Millennial Fund Positive Impact Funds (Category: Tech) Implication: Opportunity for financial institutions to develop impact investment platforms and attract socially conscious investors. - [Firearm-Free Investment Funds](https://www.trendhunter.com/trends/gunfree-funds): BlackRock is Allowing Clients to Invest in Gun-Free Funds (Category: Business) Implication: The financial services industry can explore innovative ways to create more ethical investment products and cater to the demand for socially responsible investing. - [Transparent Ethical Investment Firms](https://www.trendhunter.com/trends/openinvest-service): The OpenInvest Service Prides Itself on Honesty and Feedback (Category: Business) Implication: Disruptive innovation opportunity: Develop innovative digital platforms that integrate ethical investing principles and provide transparent investment options. - [Ethical Millennial Investment Options](https://www.trendhunter.com/trends/ethical-investments-option): Plum Lets Users Invest in Ethical Investment Options (Category: Tech) Implication: Within the fintech industry, there are disruptive innovation opportunities for companies to develop platforms like Plum that offer theme-based investing and ethical investment opt… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)