# Ethical Holiday Brands tap into eco-friendly products to appeal to ethical holiday shoppers. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Nov 20, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ethical-holiday ## Key Figures - Trend score: 4.2/10 - Evidence articles: 7 ## What is the Ethical Holiday trend? **Ethical Holiday:** To combat consumer grievances with the waste that holiday gifting can generate, brands are increasingly offering giftable items and holiday-themed products that are sustainable or cruelty-free. ## The consumer insight behind the Ethical Holiday trend Though the holiday season is steeped in tradition, consumers' calls for modernizing it are now greater. People are increasingly aware of environmental issues and global waste, and are now looking to combat these problems in their day-to-day. That includes changing their personal consumption habits, even during the holiday season when people are buying more. ## At a Glance - Evidence: 7 featured examples - Articles from: Dec 4, 2017 to Dec 12, 2019 - Published: Nov 20, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Ethical Holiday trend ### Eco-Friendly Gifting Brands are offering giftable items and holiday-themed products that are sustainable or cruelty-free to combat consumer grievances with the waste that holiday gifting can generate. ### Socially Conscious Personal Care Consumer awareness of environmental issues and global waste has lead brands to offer kinder cosmetic alternatives such as vegan faux fur, scrappys, recyclable toilet paper, and eco-friendly takeout cups. ### Sustainable Holiday Decor Consumers seek eco-friendly products when decorating their homes, and brands are answering this demand through the creation of sustainable and unique decor pieces made from upcycled materials. ## What the Ethical Holiday trend means for industry ### For Retail Retailers can implement sustainable initiatives and products to cater to consumers calling for more sustainable options. ### For Personal Care Personal care brands can adopt eco-friendly practices and create socially conscious products to cater to consumers looking for more sustainable and cruelty-free cosmetics. ### For Home Decor Home decor brands can create sustainable and unique products to satisfy the demand for eco-friendly home furnishings. ## Workshop question How can you shift your approach to the holiday season to align more fittingly with eco and ethical concerns of the modern consumers? ## Trend signals for Ethical Holiday Trend score 4.2 out of 10, from popularity 61%, activity 58%, freshness 9%. - Popularity: 61% - Activity: 58% - Freshness: 9% ## Examples of the Ethical Holiday trend 7 featured examples from Dec 4, 2017 to Dec 12, 2019. - [Festive Socially Conscious Toilet Paper](https://www.trendhunter.com/trends/happy-edition): Who Gives a Crap Launched a Happy Edition With Ruby Taylor (Category: Eco) Implication: Disruptive innovation opportunity: Develop a range of sustainable everyday products, such as bathroom supplies and household essentials, that prioritize environmental responsibili… - [Ethical Beauty Baubles](https://www.trendhunter.com/trends/beauty-baubles): Bloomtown's Festive Baubles are Filled with Eco Beauty Goods (Category: Eco) Implication: Innovating within the beauty industry by rethinking packaging and creating eco-friendly beauty gift sets. - [Responsible Retail Holiday Gifts](https://www.trendhunter.com/trends/thrift-card): thredUP Launched Thrift Cards as an Eco-friendly Gift Option (Category: Marketing) Implication: The retail industry can explore innovative ways to promote sustainable gifting options like 'Thrift Cards' to meet the growing demand for eco-friendly gift options. - [Upcycled Christmas Stockings](https://www.trendhunter.com/trends/kantha-stocking): Urban Renewal One-Of-A-Kind Kantha Stocking is Eco-Friendly (Category: Special) Implication: The sustainable home decor industry has major opportunities to innovate with repurposed materials, unique designs, and upcycling techniques, as seen with Urban Renewal's eco-frien… - [Festive Eco Takeaway Cups](https://www.trendhunter.com/trends/starbucks-holiday-cups): One of the Starbucks Holiday Cups is a Limited-Edition Reusable Red Cup (Category: Eco) Implication: The introduction of the limited-edition red reusable cup by Starbucks creates a disruptive innovation opportunity in the food and beverage packaging industry. - [Sustainable Dog Toy Activations](https://www.trendhunter.com/trends/jax-bones): Jax & Bones Opens Holiday Pop-Up in Southern California (Category: Marketing) Implication: Disruptive innovation opportunity: Introduce eco-friendly and sustainable options within the pet product industry. - [Pop-Up Faux Fur Shops](https://www.trendhunter.com/trends/faux-fur-shop): 'House of Fluff' Created a Cruelty-Free Fur Store in NYC (Category: Eco) Implication: Integrating pop-up stores that focus on cruelty-free and sustainable fashion, attracting conscious consumers in search of ethical alternatives. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)