# Ethical Delivery Ethical or "clean" meat and produce boxes help support local economies. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 12, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ethical-delivery ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Ethical Delivery trend? **Ethical Delivery:** Produce and meat delivery services are prioritizing ethical consumption with a focus on local sourcing, humane farming practices and/or clean-eating. These delivery boxes cater to health-conscious consumers. ## The consumer insight behind the Ethical Delivery trend As delivery services grow in popularity amidst the ongoing pandemic, people are searching for healthy options rather than ones focused solely on convenience. Now that staying at home seems to be an indefinite part of the lives of people who are taking COVID-19 seriously, at-home food options have to prioritize nutrition and be aligned with consumers' personal values in order for people to become regular customers. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 10, 2019 to Nov 12, 2020 - Published: Nov 12, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Ethical Delivery trend ### Ethical Consumption Delivery Services Delivery services are prioritizing ethical consumption, with a focus on local sourcing, humane farming practices and/or clean-eating. ### Convenient Customization Delivery services are offering customization options for consumers where they can create and modify their own meal plans according to their preferences. ### Sustainable and Local Meat/Fish Delivery Subscription services are promoting more regional meat and fish supply chains with a focus on sustainability and ethically sourced products. ## What the Ethical Delivery trend means for industry ### For Food and Grocery Delivery This industry has seen significant growth during the pandemic; businesses can capitalize on offering ethical and customizable products to cater to the health-conscious and sustainably aware consumers. ### For E-Commerce and Retail E-commerce and retail companies can replicate local delivery services to support small and independent farmers and businesses while offering localization, customization and emphasis on ethical consumption. ### For Logistics and Supply Chain Management Businesses in this industry can provide support to local small and independent farmers while leveraging technology and innovative logistics systems to guarantee efficient and eco-friendly distribution of ethical produce. ## Workshop question How does your brand prioritize health and ethical consumption? ## Trend signals for Ethical Delivery Trend score 3.4 out of 10, from popularity 56%, activity 37%, freshness 9%. - Popularity: 56% - Activity: 37% - Freshness: 9% ## Examples of the Ethical Delivery trend 4 featured examples from Dec 10, 2019 to Nov 12, 2020. - [Farmer-Supporting Produce Deliveries](https://www.trendhunter.com/trends/produce-deliveries): AirAsia's OURSHOP is Making Moves to Support Local Farmers (Category: Marketing) Implication: Technology can be leveraged to help farmers efficiently connect with consumers, enabling them to sell their produce easily and profitably. - [Pasture-Raised Meat Deliveries](https://www.trendhunter.com/trends/pastureraised-meat): NIKU Farms Allows Consumers to Customize Their Own Packages (Category: Business) Implication: Disruptive innovation opportunity: Explore alternative sources of protein like plant-based meats or lab-grown meat to cater to changing dietary preferences. - [Local Clean Meat Subscriptions](https://www.trendhunter.com/trends/trulocal): truLOCAL Makes Access to Premium and Ethically Raised Meat Easy (Category: Lifestyle) Implication: Disruptive innovation opportunity: Create a subscription service platform that offers a wide range of customizable products, such as meat, seafood, and other food items. - [Free-From Meat Delivery Services](https://www.trendhunter.com/trends/papa-earth): Papa Earth Offers Hormone- and Antibiotic-Free Meats (Category: Lifestyle) Implication: The meat production industry can explore innovative approaches to adopt local sourcing practices and prioritize ethical and humane farming methods. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)