# Essential Mobility Consumers opt for low radiation smartphones with the bare basics. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 2, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/essential-mobility ## Key Figures - Trend score: 6.6/10 - Evidence articles: 4 ## What is the Essential Mobility trend? **Essential Mobility:** As consumers become concerned about the influence of their smartphone use on both their health and relationships, brands are creating tiny, slimmed down mobile devices that forgo data capabilities and complicated features for the bare basics. Emitting lower levels of radiation and lacking the capacity for time-consuming mobile applications, such streamlined smartphones reflect the growing push to "unplug" in the interest of productivity and remaining present in the company of others. This progression is related to the modern consumer interest in achieving a healthy balance regarding technology use for the sake of health and well-being. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 5, 2014 to Jan 15, 2016 - Published: Feb 2, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Essential Mobility trend ### Simplification of mobile devices There is a trend towards creating slimmed down smartphones that forgo complex features for the bare basics, in order to achieve a healthier balance regarding technology use for the sake of health and well-being. ### Compact size communication gadgets There is a growing interest in returning to simpler and smaller gadgets, such as credit card-sized mobile phones, offering users a simplistic means of connectivity without bulk. ### Low-radiation mobile devices There is an increasing demand for mobile devices that emit lower levels of radiation, providing innovative solutions in the tech industry to cater to individuals concerned about radiation exposure. ## What the Essential Mobility trend means for industry ### For Telecommunications Telecommunications companies can potentially offer more simple and compact communication gadgets that satisfy customers' needs for alternative mobile options. ### For Health and wellness The production of low-radiation devices appeals to health-conscious consumers and creates an opportunity for businesses in the health and wellness industry to capitalize on this trend. ### For Travel and tourism Compact mobile devices such as the Talkase and the Aeku M5 micro phone are suitable for travelers as they offer a space-saving and low-radiation backup phone solution. ## Workshop question What would your brand look like if it were forced to go completely analog? ## Trend signals for Essential Mobility Trend score 6.6 out of 10, from popularity 97%, activity 93%, freshness 8%. - Popularity: 97% - Activity: 93% - Freshness: 8% ## Examples of the Essential Mobility trend 4 featured examples from Nov 5, 2014 to Jan 15, 2016. - [Backup Phone Accessories](https://www.trendhunter.com/trends/backup-phone): The Talkase is a Super Slim Mobile Phone That's Also an iPhone Case (Category: Tech) Implication: The Talkase offers a unique and innovative solution for mobile phone battery backup that could disrupt the mobile phone accessories industry. - [Credit Card-Sized Phones](https://www.trendhunter.com/trends/micro-phone): The Aeku M5 Micro Phone Features Low Radiation Levels When Used (Category: Tech) Implication: The mobile technology industry can explore the advancements in compact phones and low radiation devices to cater to different consumer needs. - [Credit Card-Sized Cellphones](https://www.trendhunter.com/trends/cphone): The cPhone is Designed to Increase Productivity and Simplicity (Category: Tech) Implication: Disruptive innovation opportunity: Introduce new devices that offer simplified and focused functionality to cater to consumers looking for a break from constant connectivity. - [Minimized Mobile Phones](https://www.trendhunter.com/trends/compact-phone): This Slim and Compact Phone Actually Sheds the Most Hi-Tech Features (Category: Tech) Implication: The consumer electronics industry can explore opportunities to develop and market minimalist mobile phones that prioritize simplicity and convenience for consumers. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)