# Esports NFTs Esports organizations are using NFTs to drive consumer engagement. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Jul 21, 2022 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/esports-nfts ## Key Figures - Trend score: 3.5/10 - Evidence articles: 5 ## What is the Esports NFTs trend? **Esports NFTs:** Established and emerging esports entertainment companies are using blockchain technology to better engage consumers and fans. The companies utilize NFT collections to offer exclusive experiences, such as invite-only parties, NFT-holder lounges, and conferences where the organizations listen to their most dedicated fans. This aims to increase engagement while rewarding dedicated communities. ## The consumer insight behind the Esports NFTs trend Consumers in the realm of esports are often loyal to certain teams, companies, or brands. As a result of this, fans are seeking new ways to immerse themselves in the world of esports and support their favorite entities beyond viewing tournaments and wearing branded apparel. Leveraging blockchain technology provides these very opportunities to interested consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 1 to Jul 21, 2022 - Published: Jul 21, 2022 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Esports NFTs trend ### Esports NFTs Esports organizations are leveraging NFTs to increase engagement with consumers and fans. ### Blockchain Loyalty Programs Companies are launching blockchain-based loyalty programs providing exclusive experiences to their customers. ### Engagement-Based Esports Partnerships Esports organizations are partnering with fan engagement startups to bolster fan bases and offer fans exclusive digital collectibles. ## What the Esports NFTs trend means for industry ### For Esports Esports organizations use emerging technologies to expand their reach and engage with audiences on a deeper level. ### For Blockchain Blockchain technology is being used to create unique and engaging experiences for consumers and fans alike. ### For Marketing Marketing specialists partner with esports organizations to devise strategies to maintain players' loyalty and increase followership. ## Workshop question How could your brand utilize NFT technology to reward and engage consumers? ## Trend signals for Esports NFTs Trend score 3.5 out of 10, from popularity 55%, activity 38%, freshness 12%. - Popularity: 55% - Activity: 38% - Freshness: 12% ## Examples of the Esports NFTs trend 5 featured examples from Feb 1 to Jul 21, 2022. - [NFT Esports Platforms](https://www.trendhunter.com/trends/complexity-gaming): GameSquare and ARterra Have Announced an Official Collaboration (Category: Tech) Implication: Esports organizations will continue to explore innovative partnerships with NFT platforms to leverage blockchain technology in their gaming products and services. - [Mobile Game NFT Partnerships](https://www.trendhunter.com/trends/talon-esports): Talon Esports Partnered with Yesports to Create a Series of NFTs (Category: Tech) Implication: As demonstrated by Talon Esports and Yesports, partnerships in the gaming industry can create unique NFT experiences that engage and educate fans, presenting innovation opportunit… - [Blockchain Loyalty Programs](https://www.trendhunter.com/trends/fnatic-pioneer): 'Fnatic' Launched a Blockchain-Based Membership System (Category: Tech) Implication: Esports organizations can use blockchain loyalty programs to increase fan engagement and foster community building. - [Engagement-Based Esports Partnerships](https://www.trendhunter.com/trends/godlike-esports-1): GodLike Esports Announces a Partnership with STAN (Category: Tech) Implication: Esports organizations can partner with fan engagement startups and invest in non-NFT digital collectibles to differentiate themselves and increase fan loyalty. - [United Kingdom Esports NFTs](https://www.trendhunter.com/trends/ldn-utd-nfts): LDN UTD and ARterra Labs are Releasing an Engaging NFT Collection (Category: Tech) Implication: Esports organizations are partnering with blockchain platforms and releasing engaging NFT collections to drive fan engagement, presenting opportunities for revenue diversification… ## Recent trend clusters - [Ritual Sampling](https://www.trendhunter.com/protrends/holiday-discovery-boxes) (Business) - [Keepsake Countdowns](https://www.trendhunter.com/protrends/holiday-countdown-gifts) (Business) - [Polarized Marketing](https://www.trendhunter.com/protrends/polarized-marketing) (Marketing) - [Seasonal Storytelling](https://www.trendhunter.com/protrends/seasonal-storytelling) (Fashion) ## Trending in Business - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Spice Discovery Calendars](https://www.trendhunter.com/trends/flavor-countdown-calendars) - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) All articles: [Business](https://www.trendhunter.com/business)