# Escapist Event Brand activations tap into wanderlust. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 30, 2017 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/escapist-event ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Escapist Event trend? **Escapist Event:** Technology has put adult consumers in a constant state of busyness, as it makes everything from professional tasks to family responsibilities immediately accessible. This high-stress situation creates a need for escapism, yet reinforces responsibilities. Branded activations that provide temporary escape alleviate the overwhelm in manageable doses, while establishing a positive relationship with consumers. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 21, 2016 to Nov 6, 2017 - Published: May 30, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Escapist Event trend ### Escape Room Brand Activations Brands looking to provide temporary escape from high-stress situations can create branded 'Escape Rooms' that offer immersive, puzzle-solving experiences. ### Virtual Reality Travel Events Incorporating virtual reality technology into brand activations can offer consumers a taste of travel and transport them to different destinations, especially during cold winter months. ### Themed Pop-Up Events Themed pop-up events that offer authentic cultural experiences can transport consumers to different parts of the world, providing affordable and memorable experiences. ## What the Escapist Event trend means for industry ### For Hospitality Industry Using immersive brand activations to transport consumers to destinations before they even book accommodations can drive interest in travel and destination choices. ### For Event Industry Creating unique and immersive brand activations that offer temporary escapes can drive interest and engagement in events, particularly ones connected to brands or products. ### For Tourism Industry Developing virtual reality experiences for tourists, or incorporating virtual reality into events or locations can offer consumers an opportunity to experience and explore different destinations. ## Workshop question In what ways can your brand provide a retreat-like experience to your consumers? ## Trend signals for Escapist Event Trend score 4.4 out of 10, from popularity 61%, activity 63%, freshness 8%. - Popularity: 61% - Activity: 63% - Freshness: 8% ## Examples of the Escapist Event trend 6 featured examples from Jan 21, 2016 to Nov 6, 2017. - [Brand-Curated Restaurant Experiences](https://www.trendhunter.com/trends/bistro-1683): Gaggenau's Bistro 1683 Celebrates the Brand's History (Category: Marketing) Implication: Luxury appliance brands can bring their high-end design and styling expertise to create bespoke dining experiences that reinforce their brand messaging. - [Fast Food Vacation Experiences](https://www.trendhunter.com/trends/steakcation): Taco Bell Let Fans Stay in One of Its Restaurants as a SteakCation (Category: Marketing) Implication: Fast food chains can partner with hospitality companies to offer unique vacation experiences to promote new menu items. - [Vacation-Inspired VR Events](https://www.trendhunter.com/trends/vr-event): This Kayak Pop-Up Transported People to Miami Via VR (Category: Marketing) Implication: Using VR technology to offer virtual travel experiences and promote destinations. - [Teleporting Pop-Ups](https://www.trendhunter.com/trends/singha-beer): Singha Beer Created a Street Pop-Up to Give Londoners a Taste of Thailand (Category: Marketing) Implication: This immersive outdoor experience presents opportunities for food and beverage companies to partner with beer brands, increasing market share and building customer engagement. - [LEGO Vacation Home Campaigns](https://www.trendhunter.com/trends/airbnb-and-lego-house): Airbnb and LEGO House are Sending One Family to a LEGO-Made Home (Category: Marketing) Implication: The toy industry can explore new avenues by integrating customizable LEGO options into their product lines to tap into the trend of personalized play experiences. - [Croatian-Themed Sailing Events](https://www.trendhunter.com/trends/direct-flight-to-zagreb): This Air Transat Event Celebrated the New Direct Flight to Zagreb (Category: Marketing) Implication: Hotels and resorts can offer sailing packages, eco-friendly practices and all-inclusive deals to attract more customers and differentiate themselves from competitors. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)