# Branded Equality Brands take effective measures to illustrate gender inequality. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 27, 2015 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/equality-workplace ## Key Figures - Trend score: 4.1/10 - Evidence articles: 8 ## What is the Branded Equality trend? **Branded Equality:** Discussions on gender equality often revolve around discriminatory practices in the workplace. In an effort to further this conversation in a meaningful way, many brands are illustrating the key differences between how different people experience the world, whether that be wage inequality or prejudice in hiring. This action-oriented approach indicates to consumers that brands are not looking to capitalize on social good, but actually strive to promote real-life results. ## At a Glance - Evidence: 8 featured examples - Articles from: Mar 21, 2015 to Jul 5, 2016 - Published: May 27, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Branded Equality trend ### Gender Equality Brands take effective measures to illustrate gender inequality. ### Feminist Activism Activist groups and companies are using feminist campaigns to encourage social change. ### Inclusivity Campaigns Companies are launching campaigns promoting inclusion and celebrating diversity. ## What the Branded Equality trend means for industry ### For Fashion Fashion brands can use this trend to reinforce their commitment to gender neutrality and diversity. ### For Advertising & Marketing This trend highlights the need for advertising and marketing industries to promote gender neutral messaging and inclusivity. ### For Entertainment & Media Entertainment and media industries can use these trends to create diverse and inclusive campaigns, storylines, and characters that respect different gender identities and promote gender equality. ## Workshop question How could your brand become an advocate for a cause and incite action? ## Trend signals for Branded Equality Trend score 4.1 out of 10, from popularity 73%, activity 41%, freshness 8%. - Popularity: 73% - Activity: 41% - Freshness: 8% ## Examples of the Branded Equality trend 8 featured examples from Mar 21, 2015 to Jul 5, 2016. - [Striking Womanless Ads](https://www.trendhunter.com/trends/gender-equality-campaign): Droga5's Gender Equality Campaign Proves Something is Missing (Category: Marketing) Implication: Disruptive innovation opportunities in the advertising industry include exploring new ways to challenge societal norms and promote gender equality through creative campaigns. - [Empowering Female Clothing Brands](https://www.trendhunter.com/trends/female-clothing): 'Too Pretty' Knows That Success Isn't About External Beauty (Category: Social Good) Implication: Opportunity for disrupting the fashion industry by creating feminist brands that challenge traditional gender roles. - [Wage Gap Shops](https://www.trendhunter.com/trends/gender-wage-equality): Less Than 100 Raises Awareness of Gender Wage Equality by Giving Women a Discount (Category: Social Good) Implication: Incorporate social justice components into retail models including pop-up shops, brick-and-mortar, and e-commerce, championing equality in pricing and diversity in sourcing. - [Experimental Feminist Beers](https://www.trendhunter.com/trends/cerveja-feminista): Cerveja Feminista is a Brazilian Beer with a Gender Equality Twist (Category: Pop Culture) Implication: Opportunities for craft beer companies to create unique and socially conscious products that align with their brand values and appeal to consumers looking for products with a mess… - [Feminist Workplace Reviews](https://www.trendhunter.com/trends/sexism-in-the-workplace): Crowdsourced Site InHerSight Wants to Eradicate Sexism in the Workplace (Category: Lifestyle) Implication: The HR industry can utilize InHerSight's gender equality measurement tool to assess and improve workplace conditions for women employees. - [Uplifting Sportswear Ads](https://www.trendhunter.com/trends/workout-commercial): Sport Chek's Newest Workout Commercial Connects with Female Yogis (Category: Marketing) Implication: Sportswear companies can capitalize on the trend of female-targeted sportswear following the success of Sport Chek's The Pose. - [Marriage Equality Dessert Ads](https://www.trendhunter.com/trends/ice-cream-ads): Ben & Jerry's 'Love is Love' Campaign Supports Same-Sex Marriage (Category: Social Good) Implication: Food and beverage companies can create inclusive advertising campaigns and support marriage equality. - [Inclusive Patriotic Campaigns](https://www.trendhunter.com/trends/we-are-america): 'We Are America' Allows John Cena to Explain What Being American Is (Category: Pop Culture) Implication: Develop inclusive advertising campaigns that target diverse audiences and challenge societal norms. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)