# Epic Localization Stadiums reach luxurious proportions. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Aug 28, 2008, updated Nov 19, 2009 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/epic-localization-stadiums-reach-luxurious-proportions ## Key Figures - Trend score: 3.2/10 - Evidence articles: 8 ## What is the Epic Localization trend? **Epic Localization:** No longer satisfied with basic stadiums, architects are being commissioned to create luxury venues as majestic public entertainment centers. The most notable of 2008 was Beijing’s “Bird’s Nest” stadium, and London’s flat-pack stadium for the 2012 Olympics is also arousing early curiosity. ## At a Glance - Evidence: 8 featured examples - Articles from: May 29, 2006 to Jul 22, 2008 - Published: Aug 28, 2008 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Epic Localization trend ### Luxury Stadiums The trend towards luxury stadiums is expanding as public entertainment centers bring luxury experience to stadiums. ### Large Screen Televisions The trend towards large screens in stadiums has allowed for an interactive environment enhancing the sports viewing experience for fans. ### Sustainability Recent stadium building and design has an emphasis on making the buildings more environmentally sustainable wherever possible ## What the Epic Localization trend means for industry ### For Sports and Entertainment Industry Sports and entertainment industries are forefront in the building and redevelopment of new stadiums showcasing the latest trends towards luxury and sustainability. ### For Architecture and Construction Industry Architects and construction companies are necessary players in the evolving trend of luxury stadiums that are becoming an added attraction to large cities and communities. ### For Technology Industry New technology and innovation are transforming the nature of stadium viewing and what can be offered to fans including large video screens and interactive stadium seats. ## Trend signals for Epic Localization Trend score 3.2 out of 10, from popularity 36%, activity 53%, freshness 8%. - Popularity: 36% - Activity: 53% - Freshness: 8% ## Examples of the Epic Localization trend 8 featured examples from May 29, 2006 to Jul 22, 2008. - [2008 Olympic Architecture](https://www.trendhunter.com/trends/2008-olympic-architecture): China's Stadium Designs (Category: Art & Design) Implication: Opportunity for architectural firms and construction companies to showcase their expertise in designing and building Olympic stadiums. - [The Stadiums of the Future](https://www.trendhunter.com/trends/the-stadiums-of-the-future) (Category: World) Implication: The sports and entertainment industry will need to innovate and adapt to incorporate the latest technologies and design elements to create immersive and engaging experiences for f… - [See-Through Stadium](https://www.trendhunter.com/trends/see-through-stadium) (Category: Lifestyle) Implication: Asahi Glass's ETFE foil's unique properties provide opportunities for the construction industry to explore more sustainable and cost-effective materials and designs. - [$154,350 Stadium Seats](https://www.trendhunter.com/trends/dallas-cowboys-billion-dollar-stadium): Dallas Cowboys Billion Dollar Stadium (Category: Luxury) Implication: The sports and entertainment industry is capitalizing on the trend of creating opulent luxury boxes in new stadiums to enhance fan experience and maximize profits. - [Flatpack Stadiums](https://www.trendhunter.com/trends/flatpack-stadiums-2012-london-olympics): 2012 London Olympics Architecture (Category: Unique) Implication: Disruptive innovation opportunity: Collaborate with architects and designers to create innovative and sustainable stadium structures. - [20,000 Square Foot Video Screen](https://www.trendhunter.com/trends/20000-square-foot-video-screen-dallas-cowboys-stadium): Dallas Cowboys Stadium (Category: World) Implication: Sports venues can utilize large video boards and screens to enhance the visual experience for fans and provide unique advertising opportunities for businesses. - [Ballparks with Touch Screen Seats](https://www.trendhunter.com/trends/sports-technology-takes-a-seat-cisco-field-will-have-touch-screens): Cisco Field (Category: Lifestyle) Implication: The sports entertainment industry can leverage touch screen seat technology to attract a younger, tech-savvy audience and increase fan engagement. - [All You Can Eat Seats](https://www.trendhunter.com/trends/all-you-can-eat-seats-stadiums-feed-the-masses): Stadiums Feed the Masses (Category: Tech) Implication: The all-you-can-eat seats trend presents an opportunity for the food service industry to create new menus and unique dining experiences for sports fans. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)