# Environmental Beauty Skincare and makeup products take aim at the effects of pollution. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 19, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/environmental-beauty ## Key Figures - Trend score: 3.9/10 - Evidence articles: 8 ## What is the Environmental Beauty trend? **Environmental Beauty:** Whether to prep skin before exposure or to alleviate the effects afterwards, new skincare and makeup innovations are being specifically formulated to target the response of one's skin to environmental pollution. In addition to highlighting the role of the consumer's growing interest in overall health and wellness, this progression speaks to the ways in which new environmental concerns shape the development and marketing of personal products. ## At a Glance - Evidence: 8 featured examples - Articles from: Sep 20, 2017 to Dec 17, 2019 - Published: Jan 19, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Environmental Beauty trend ### Anti-Pollution Beauty The growing concern about environmental pollution has given rise to new anti-pollution skincare and makeup products that aim to protect the skin from environmental aggressors. ### Jelly-Based Cleansers Jelly cleansers are gaining popularity in the skincare industry, with brands releasing jelly cleansers that avoid stripping the skin of essential oils. ### Plant-Based and Antioxidant-Rich Ingredients Plant-based and antioxidant-rich ingredients are being used to create skincare and makeup products that protect and improve the skin while addressing environmental stressors. ## What the Environmental Beauty trend means for industry ### For Skincare The skincare industry is incorporating anti-pollution properties into their products in response to growing consumer concern about environmental pollution. ### For Makeup The makeup industry is introducing new products that incorporate anti-pollution properties and utilize plant-based and antioxidant-rich ingredients to provide protection and improve skin health. ### For Natural and Organic Beauty Natural and organic beauty brands are becoming increasingly popular as consumers seek products that use plant-based and antioxidant-rich ingredients and avoid harmful chemicals. ## Workshop question How can your product offering promise to alleviate the issues associated with big city living for urban consumers? ## Trend signals for Environmental Beauty Trend score 3.9 out of 10, from popularity 60%, activity 49%, freshness 9%. - Popularity: 60% - Activity: 49% - Freshness: 9% ## Examples of the Environmental Beauty trend 8 featured examples from Sep 20, 2017 to Dec 17, 2019. - [Anti-Pollution Skincare Collections](https://www.trendhunter.com/trends/protection-for-the-skin): Oskia's 'Citylife' Offers Pollutant Protection for the Skin (Category: Fashion) Implication: Cosmetic companies could utilize natural and bio-active ingredients to create anti-pollution skincare collections that defend against harmful pollutants while providing anti-aging… - [Anti-Pollution Makeup Collections](https://www.trendhunter.com/trends/beauty-shield-collection): e.l.f Cosmetics' Beauty Shield Collection Protects the Skin (Category: Lifestyle) Implication: Opportunity for cosmetic companies to create anti-pollution makeup lines. - [Energizing Facial Seed Serums](https://www.trendhunter.com/trends/seed-serum): MADARA's Radiant Energy Face Oil Consists of 9 Healing Dry Oils (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporate superseed serums and natural ingredients into skincare products. - [K-Beauty Anti-Pollutant Skincare](https://www.trendhunter.com/trends/anti-pollutant-skincare): Millennial Grass' Primer, Serum and Face Mask are Protective (Category: Fashion) Implication: The cosmetics industry can capitalize on the increasing demand for pollution-fighting skincare and develop innovative products that protect and enhance the skin. - [Oxygenated Foaming Cleansers](https://www.trendhunter.com/trends/foaming-cleansers): YES TO's Cleanser Packaging Includes a Built-In Brush (Category: Fashion) Implication: The skincare industry can explore new formulations and ingredients to create effective anti-pollution cleansers. - [Jelly-Based Facial Cleansers](https://www.trendhunter.com/trends/jelly-cleanser): Drunk Elephant's Jelly Cleanser Avoids Stripping the Skin (Category: Fashion) Implication: The skincare industry can innovate by creating a wide range of jelly-based cleansers that cater to different skin types and address specific skin concerns. - [Anti-Pollution Liquid Blushes](https://www.trendhunter.com/trends/liquid-blushes): Iconic London's Sheer Blush Boasts a Gel-to-Water Formula (Category: Fashion) Implication: Opportunity for disruptive innovation in the development of liquid blush products with unique colors and functional formulas. - [Protective Leave-On Lotions](https://www.trendhunter.com/trends/day-mask): Aveeno's Day Mask Lotion Combats Environmental Stressors (Category: Fashion) Implication: The skincare industry can explore the development of protective lotions and moisturizers that target environmental stressors. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)