# Enviro-Diaper Sustainably-sourced and processed diaper pulp serves as an accessible eco-swap. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Aug 27, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/envirodiaper ## Key Figures - Trend score: 3.5/10 - Evidence articles: 7 ## What is the Enviro-Diaper trend? **Enviro-Diaper:** Increasingly, diaper manufacturers are using sustainably-sourced and processed pulp in infant diapers. This product is a viable solution for eco-conscious parents who are unable or prefer not to use cloth diapers. ## The consumer insight behind the Enviro-Diaper trend In terms of infant care, Millennial parents tend to seek out disposable products that are natural and eco-friendly. This is motivated by a desire for a more holistic approach to parenting, especially as skepticism about synthetic materials grows. It also allows parents to engage in a guilt-free lifestyle that embraces environmentally friendly consumption habits more fully. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 10, 2017 to Feb 19, 2020 - Published: Aug 27, 2019 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Enviro-Diaper trend ### Sustainably-sourced Diapers Diaper manufacturers are increasingly using sustainably-sourced and processed pulp in their products, which is a viable solution for eco-conscious parents who are unable to or prefer not to use cloth diapers. ### Hypoallergenic Eco Diapers As parents seek out disposable products that are more natural and eco-friendly, hypoallergenic eco diapers are becoming increasingly popular for their minimal impact on the environment, and offer a disruptive innovation opportunity for manufacturers to create attractive designs while maintaining sustainability and preserving infant health. ### Compostable Diaper Programs As parents become more environmentally conscious, compostable diaper programs such as DYPER & TerraCycle's REDYPER are offering alternatives to home composting or contributing to landfill waste, and provide an opportunity for disruptive innovation toward more sustainable baby products. ## What the Enviro-Diaper trend means for industry ### For Baby Diaper Industry The baby diaper industry is being disrupted by the growing trend of eco-friendly and natural baby products which prioritize sustainably-sourced materials, hypoallergenic designs and compostable alternatives. ### For Manufacturing Industry Manufacturers of baby products are being pushed toward environmentally-conscious innovation and development of more sustainable materials and production methods to meet the growing demand for natural and eco-friendly baby products, creating a disruptive opportunity for those who can stay ahead of the trend. ### For Composting Industry The composting industry is being affected by innovative compostable diaper programs which are being developed to help reduce landfill waste, and offering opportunities for disruption of traditional composting methods. ## Workshop question Identify one change your brand could make in creating a more sustainable offering ## Trend signals for Enviro-Diaper Trend score 3.5 out of 10, from popularity 53%, activity 43%, freshness 9%. - Popularity: 53% - Activity: 43% - Freshness: 9% ## Examples of the Enviro-Diaper trend 7 featured examples from Apr 10, 2017 to Feb 19, 2020. - [Cloth Diaper Delivery Services](https://www.trendhunter.com/trends/bear-bottoms): Bear Bottoms Conveniently Supplies Cotton Diapers to New Parents (Category: Eco) Implication: The rise of cloth diaper services presents opportunities for eco-friendly home delivery services, not just for diapers, but for other eco-friendly household products as well. - [Affordable Plant-Based Baby Products](https://www.trendhunter.com/trends/plant-based-baby-products): Hello Bello Shares Quality Baby Necessities Through Walmart (Category: Eco) Implication: The baby product industry has the potential to be disrupted by the introduction of affordable plant-based products like Hello Bello. - [Eco Free-From Diapers](https://www.trendhunter.com/trends/thrive-market-baby): Thrive Market Baby Introduces a Diaper Range Without Chemicals (Category: Eco) Implication: Using eco-friendly and hypoallergenic materials can give a competitive edge against traditional baby product brands. - [Compostable Diaper Programs](https://www.trendhunter.com/trends/compostable-diaper): DYPER & TerraCycle Offer an Alternative to Composting Diapers at Home (Category: Eco) Implication: Compostable diaper programs and eco-friendly diaper services offer disruptive innovation opportunities for companies in the baby care industry. - [Hypoallergenic Eco Diapers](https://www.trendhunter.com/trends/eco-diapers): Kit & Kin Diapers are Ideal for Babies with Sensitive Skin (Category: Lifestyle) Implication: Companies in this industry can take advantage of growing demand for eco-friendly and hypoallergenic diaper products. - [Sustainable Forest-Friendly Diapers](https://www.trendhunter.com/trends/bambo-nature): Bambo Nature's Eco-Friendly Diapers are Chemical-Free (Category: Life-Stages) Implication: The baby product industry can continue to innovate and create more sustainable and non-toxic products to meet the growing demand from eco-conscious parents. - [Eco Pulp-Lined Diapers](https://www.trendhunter.com/trends/premium-diaper): Walmart's Parent’s Choice Premium Diaper is Lined with Sustainable Pulp (Category: Eco) Implication: Disruptive innovation opportunities in the baby care industry to create eco-friendly and comfortable products for infants. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)