# Entry-Level Supplement Consumers approach health more casually with vitamin-enriched gummy candy. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Apr 28, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/entrylevel-supplement ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Entry-Level Supplement trend? **Entry-Level Supplement:** As even those with a self-proclaimed disinterest in the health-obsessed modern marketplace look to make healthier lifestyle choices are experimenting with vitamin-enriched gummy candies that complement their regular diet. This progression highlights the interest in expanding one's health regimen in small, sustainable lifestyle changes, rather than in one large step. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 29, 2016 to May 29, 2018 - Published: Apr 28, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Entry-Level Supplement trend ### Vitamin-Enriched Gummies Expanding the market of vitamin supplementation through flavorful gummy candies that offer daily nutrients in small, sustainable doses. ### Confection-Like Supplements Innovative supplement formats like gummies with textures that mirror confectionery treats, to provide daily nutrient intake with ease and pleasure. ### Superfood Gummies Formulating gummy supplements with potent superfoods like matcha and turmeric to boost immune and cardiovascular health, and offer support for skin, joints, and bones. ## What the Entry-Level Supplement trend means for industry ### For Health and Wellness Capitalizing on the trend of vitamin-enriched gummies and exploring creative confection-like supplement formats to provide consumers with convenient and pleasurable health regimens. ### For Food and Beverage Creating gummy supplements with unique and enjoyable flavors that offer a daily dose of nutrients or superfoods, tapping into the growing market of health-conscious consumers. ### For Beauty and Personal Care Developing gummy supplements that promote healthy skin, hair, and nails, tapping into the strong consumer interest of supplements that can provide holistic wellness benefits. ## Workshop question How can you cater to those intimidated by the thought of a lifestyle change they may not be able to sustain? ## Trend signals for Entry-Level Supplement Trend score 4.3 out of 10, from popularity 60%, activity 60%, freshness 8%. - Popularity: 60% - Activity: 60% - Freshness: 8% ## Examples of the Entry-Level Supplement trend 5 featured examples from Jun 29, 2016 to May 29, 2018. - [Healthy Antioxidant Gummies](https://www.trendhunter.com/trends/chewy-gummy): ARYA's Daily Chewy Gummy Products are Enriched with a Curcumin Formula (Category: Lifestyle) Implication: Health supplement companies can utilize the popularity of gummies to create more effective and convenient delivery methods for health benefits. - [Gummy Bear Cleanses](https://www.trendhunter.com/trends/sevenday-cleanse): Sugarfina's Seven-Day Cleanse Provides Daily Green Juice Shots in Gummy Form (Category: Lifestyle) Implication: The trend of incorporating convenience and fun into health-oriented cleanse products creates an opportunity for established health food companies to innovate their product lines a… - [Superfood Vitamin Gummies](https://www.trendhunter.com/trends/gummy-supplements): Mason Vitamins Launched Matcha and Turmeric Gummy Supplements (Category: Lifestyle) Implication: The health and wellness supplement industry can capitalize on the trend of superfood gummy supplements by developing new products that feature popular antioxidant-rich and anti-in… - [Tasty Vegetarian Hair Vitamins](https://www.trendhunter.com/trends/gummy-vitamins): The Sugar Bear Hair Gummy Vitamins Support Healthy Hair Growth (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Innovate within the hair care industry by offering alternative hair growth solutions for diverse consumer needs. - [Vegetarian Turmeric Supplements](https://www.trendhunter.com/trends/gummy-vitamin): The Anlit Curcumin Gummy Vitamin Supplements are Kosher and Halal (Category: Lifestyle) Implication: The trend towards vegetarian-friendly and tasty supplements creates new opportunities for niche products and brands to enter the supplement industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)