# Entrepreneurial Art Independent Latin American art turns to mainstream channels in North America. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 4, 2018 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/entrepreneurial-art ## Key Figures - Trend score: 2.6/10 - Evidence articles: 7 ## What is the Entrepreneurial Art trend? **Entrepreneurial Art:** Latin American artists are more frequently pairing with brands in North America, or pushing their own initiatives within the continent, in order to prevail in a market that is increasingly aiming to balance out its representational disparities. ## The consumer insight behind the Entrepreneurial Art trend Consumers, especially Gen Z and Millennials view diversity, particularly from an ethnicity standpoint as table stakes of relevant brand identity. Changing demographics have shaped Gen Z as the most diverse generation, and their preference for activism on social media and beyond all play a part in why they demand this representation. This shift speaks to larger social changes; all demographics are seeking this representation in aspects of their lives, including from the brands they engage with. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 27, 2016 to Nov 26, 2018 - Published: Jan 4, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America ## Themes within the Entrepreneurial Art trend ### Demand for Ethnic Diversity Consumers, especially Gen Z and Millennials view diversity, particularly from an ethnicity standpoint as table stakes of relevant brand identity. ### Reclaiming Public Space Turning economically and aesthetically unappealing space into a cultural cinema and community gathering place. ### Bridging the North-South Divide Entrepreneurs are helping to bring Latin American craftsmanship to the masses with their fair trade footwear company. ## What the Entrepreneurial Art trend means for industry ### For Education Kids in Colombia are offering online dance lessons to finance their own education. ### For Art and Entertainment Latin American artists are more frequently pairing with brands in North America, or pushing their own initiatives within the continent. ### For Culinary and Spirits El Destilado focuses solely on drinks from Latin America and will launch with 13 agave and sugar cane distillates from Mexico. ## Workshop question How can your brand enhance representation through art and inclusion? ## Trend signals for Entrepreneurial Art Trend score 2.6 out of 10, from popularity 28%, activity 42%, freshness 8%. - Popularity: 28% - Activity: 42% - Freshness: 8% ## Examples of the Entrepreneurial Art trend 7 featured examples from Sep 27, 2016 to Nov 26, 2018. - [Heritage-Inspired Footwear Brands](https://www.trendhunter.com/trends/teysha): Teysha's Fair Trade Shoes are Crafted by Latin American Artisans (Category: Business) Implication: Footwear manufacturers could explore opportunities for collaborating with traditional artisans from Latin America to develop fair trade and sustainable product lines. - [Hispanic Heritage Caps](https://www.trendhunter.com/trends/hispanic-heritage): New Era's Cap Collection Was Created for Hispanic Heritage Month (Category: Fashion) Implication: The fashion industry can leverage the Hispanic Heritage Collection trend to create inclusive and culturally diverse clothing and accessories. - [Hispanic Heritage College Caps](https://www.trendhunter.com/trends/college-baseball-caps): These College Baseball Caps are Inspired by Hispanic Heritage (Category: Fashion) Implication: The collaboration between Learfield Licensing Partners, New Era Cap, and American schools creates a demand for innovative apparel designs that celebrate cultural diversity. - [Bilingual Baby Books](https://www.trendhunter.com/trends/lil-libros): 'Lil' Libros' is a Set of First Concept Books for Hispanic Families (Category: Life-Stages) Implication: Publishing houses can seize the opportunity to create a wide range of bilingual and culturally diverse books for children, catering to the growing market demand. - [Hispanic Cinema Pop-Ups](https://www.trendhunter.com/trends/cine-carretera): Cine Carretera Popped Up in a Vacant Lot in San Diego to Screen Films (Category: Lifestyle) Implication: Property owners and developers can benefit from partnering with pop-up cinema organizers to activate underutilized spaces and add value to their holdings. - [Scholarship-Funding Dance Classes](https://www.trendhunter.com/trends/online-dance-lessons): These Online Dance Lessons Help Finance Colombian Education (Category: Social Good) - [Exploratory Latin American Spirits](https://www.trendhunter.com/trends/el-destilado): El Destilado Celebrates Small-Batch and Ancestral Producers (Category: World) Implication: The spirits and liquor industry must adapt to cater to the increasing demand for Latin American spirits and explore small-batch productions to stay relevant in the market. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)