# Entertaining Exercise Fitness is given a fun-focused overhaul for the busy consumer. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 24, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/entertaining-exercise ## Key Figures - Trend score: 2.8/10 - Evidence articles: 5 ## What is the Entertaining Exercise trend? **Entertaining Exercise:** Consumers are concerned about their health more than ever, which has prompted a number of innovations that focus on delivering a fun experience to get in shape. Using video games and social interaction as a means to entertain, the solutions target younger generations that are accustom to digital means of entertainment. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 24, 2013 to Jul 17, 2014 - Published: Jul 24, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Entertaining Exercise trend ### Entertaining Fitness Solutions Focusing on delivering a fun experience to get in shape by using video games and social interaction. ### Advanced Workout Gear Using technology and futuristic materials to enhance the user's exercise experience. ### Innovative Fitness Playgrounds Creating an opportunity for children to exercise through innovative play structures and games ## What the Entertaining Exercise trend means for industry ### For Fitness technology Developing advanced gear that integrates technology into exercise equipment ### For Fitness franchises Offering unique fitness experiences, like a party atmosphere in a club ### For Playground equipment Designing and manufacturing innovative and dynamic exercise playgrounds for children ## Trend signals for Entertaining Exercise Trend score 2.8 out of 10, from popularity 37%, activity 38%, freshness 8%. - Popularity: 37% - Activity: 38% - Freshness: 8% ## Examples of the Entertaining Exercise trend 5 featured examples from Oct 24, 2013 to Jul 17, 2014. - [Fitness-Encouraging Playgrounds](https://www.trendhunter.com/trends/attivo-by-john-ditchburn): Attivo by John Ditchburn Helps Children Become More Active (Category: Art & Design) Implication: The playground equipment manufacturing industry has the opportunity to capitalize on the trend of fitness-encouraging playgrounds by developing innovative and customizable product… - [Full-Body Virtual Gaming (UPDATE)](https://www.trendhunter.com/trends/ces-2014-virtuix-omni): The CES 2014 Virtuix Omni Debut Displays a Sleeker Design (Category: Tech) Implication: The gaming industry can explore the use of virtual reality technology in order to create more immersive gaming experiences for consumers. - [Club-Recreating Exercise Franchises](https://www.trendhunter.com/trends/fitness-party): Clubbercise Classes are a Club Anthem-Playing Fitness Party (Category: Lifestyle) Implication: Fitness and wellness industry could explore new franchise models and workout concepts that prioritize enjoyment and entertainment. - [Music-Pumping Workout Headbands](https://www.trendhunter.com/trends/acousticsheep-runphones): The AcousticSheep RunPhones Were Unveiled at CES 2014 (Category: Lifestyle) Implication: Disruptive innovation opportunity for wearable technology companies to develop wireless music players integrated into headbands and sportswear. - [Mobile Core Workouts](https://www.trendhunter.com/trends/drift-balance-board): The Drift Balance Board Prepares You Well for Boarding Sports (Category: Lifestyle) Implication: Opportunity for companies to create unique fitness equipment that challenges the traditional workout routine and engages the consumer. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)