# Enterprising Minimalist Small brands leverage simplistic branding as a marker of authenticity. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jul 7, 2017 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/enterprising-minimalist ## Key Figures - Trend score: 4.2/10 - Evidence articles: 6 ## What is the Enterprising Minimalist trend? **Enterprising Minimalist:** Playing to their strength as a small business rather than trying to hide it, entrepreneurial startups are utilizing minimalist retro packaging designs. Through simplistic branding without any fuss, newer companies are sending an authentic-looking message that resonates particularly well with younger demographics who tend to mistrust bigger name brands. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 9, 2016 to Feb 7, 2018 - Published: Jul 7, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Enterprising Minimalist trend ### Minimalist Retro Packaging Entrepreneurial startups are utilizing minimalist retro packaging designs as a marker of authenticity, sending an authentic-looking message that resonates particularly well with younger demographics. ### Luxury Lifestyle Cannabis Products As the recreational use of cannabis becomes legalized in select parts of the world, some consumers are looking to partake by trying luxury lifestyle products. ### Conceptual Supplement Packaging Designers are creating conceptual supplement designs that are simple, yet strong and visually interesting, using contemporary looks with a bit of nostalgia. ## What the Enterprising Minimalist trend means for industry ### For Home Cleaning The demand for home cleaning products with simple and pure ingredient lists to entice conscious consumers looking for standout scents and ingredients. ### For Fitness Supplements The market for complete meal supplements that are dairy and other animal-free ingredients is expected to grow with a focus on protein content, vitamins and nutrients. ### For Plant-Based Supplements As more consumers adopt vegan diets, there is a growing trend towards plant-based supplements sourced from algae and other plant resources. ## Workshop question What message does your branding convey to consumers and how could that potentially be perceived as inauthentic? ## Trend signals for Enterprising Minimalist Trend score 4.2 out of 10, from popularity 60%, activity 58%, freshness 8%. - Popularity: 60% - Activity: 58% - Freshness: 8% ## Examples of the Enterprising Minimalist trend 6 featured examples from Nov 9, 2016 to Feb 7, 2018. - [Conceptual Lifestyle Supplements](https://www.trendhunter.com/trends/supplement-design): Apotheke's Supplement Design Imagines Solutions for Sleep & More (Category: Lifestyle) Implication: The Apotheke conceptual supplement design showcases disruptive innovation opportunities in packaging, branding, and marketing to create a more appealing and modern image for suppl… - [Retro Presswork Branding](https://www.trendhunter.com/trends/retro-presswork): Un Posto a Base's Visual Identity Spotlights Minimalist Typography (Category: Marketing) Implication: Hotels, restaurants, and bars can adopt retro presswork branding to create a unique and nostalgic experience for their guests. - [Complete Vegan Meal Supplements](https://www.trendhunter.com/trends/vegan-powder): The Aussielent Vegan Powder is Packed with Vitamins and Nutrients (Category: Lifestyle) Implication: The Aussielent Vegan Powder presents an opportunity for the health supplement industry to expand its product offerings to cater to the growing demand for plant-based options. - [Highball Cocktail Detergents](https://www.trendhunter.com/trends/shirt-wash): This Shirt Wash from Tangent GC Comes in a 'Gin & Tonic' Variety (Category: Marketing) Implication: Opportunity for disruptive innovation in creating home cleaning products with simple ingredient lists and appealing scents. - [Vegan-Targeted Supplements](https://www.trendhunter.com/trends/vegan-supplement): The 'Complete Vegan' Supplements Cater Those with Plant-Based Diets (Category: Lifestyle) Implication: The supplements industry can capitalize on the trend of creating vegan and plant-based products that cater to specific dietary needs. - [Upscale Cannabis Candies](https://www.trendhunter.com/trends/beboe): Beboe's Cannabis Pastilles Contain THC and CBD (Category: Lifestyle) Implication: Luxury brands have the potential to expand their offerings into the cannabis market by developing high-end cannabis-infused products designed for discerning consumers. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)