# Enriched Sachet Brands offer individual sachets packed with nutritious ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 23, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/enriched-sachet ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Enriched Sachet trend? **Enriched Sachet:** Whether as additives to meals, or formulated as powders that make different beverages, sachets enriched with nutritious ingredients are working to convenience the food-related rituals of health-conscious consumers. This simple yet significant reformatting of the designs through which such nutritious products are offered serves consumers' preference for novelty in their purchase decisions. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 14, 2016 to Nov 21, 2017 - Published: Nov 23, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Enriched Sachet trend ### Single-Serve Sachets Consumers prefer convenient packaging that allows them to enjoy healthy beverages and supplements on the go. ### Enriched Nutritious Products Consumers seek out added vitamins and ingredients that cater to their health and wellness needs. ### Mainstream Matcha Tea Matcha tea is becoming more accessible to the mainstream market with high-quality, pre-portioned sachets that can be easily prepared. ## What the Enriched Sachet trend means for industry ### For Healthy Beverages Opportunities for growth lie within the development of innovative sachet packaging and enriched ingredients for convenient consumption. ### For Supplement Industry There is room for disruption in the packaging and distribution of supplements that provide additional benefits or target specific concerns. ### For Tea Industry Innovation in mainstream matcha teas and sachet packaging can create new avenues for traditional tea consumption. ## Workshop question How can your brand position one of its longstanding products/services in a new light? ## Trend signals for Enriched Sachet Trend score 4.2 out of 10, from popularity 60%, activity 57%, freshness 8%. - Popularity: 60% - Activity: 57% - Freshness: 8% ## Examples of the Enriched Sachet trend 5 featured examples from Oct 14, 2016 to Nov 21, 2017. - [Adaptogenic Nighttime Chocolates](https://www.trendhunter.com/trends/moon-juices-dream-dust): Moon Juice's 'Dream Dust' Chocolate Soothes with Superherbs (Category: Lifestyle) Implication: Nutraceutical industry creating functional edible supplements for specific health benefits. - [Individual Whey Protein Sachets](https://www.trendhunter.com/trends/healthy-protein-powders): The whey’d Healthy Protein Powders Have a Designer Packaging (Category: Lifestyle) Implication: The fitness and supplements industry can benefit from individual protein packaging, as it caters to the needs of active individuals looking for convenience. - [High-Quality Mainstream Matcha Teas](https://www.trendhunter.com/trends/matcha-teas): The Pure Leaf Matcha Teas Come in Two Flavor Options (Category: Lifestyle) Implication: Innovative approaches to packaging and flavor options can disrupt the mainstream beverage market. - [Beautifying Matcha Sachets](https://www.trendhunter.com/trends/instant-latte): Panatea's Single-Serve 'GLOW' Instant Latte is Enriched with Biotin (Category: Lifestyle) Implication: Innovative beverage companies can explore the creation of premium instant latte sachets with unique flavors and beauty-enhancing additives. - [Cold Brew Matcha Sachets](https://www.trendhunter.com/trends/green-matcha-tea): Matchaful Offers Green Matcha Tea in a Format That Can Be Enjoyed Cold (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop innovative packaging formats for beverages that cater to on-the-go consumption and offer added convenience for consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)