# Enlightening Interactive Young consumers seek out media that is engaging and mentally stimulating. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Aug 22, 2017 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/enlightening-interactive ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Enlightening Interactive trend? **Enlightening Interactive:** Social media and streaming have changed consumer expectations of media content. This has expanded beyond changing expectations of traditional media, and into a redefinition of online media that is more educational, as well as more interactive. This ties into the desire to accumulate memorable experiences that impact the consumer. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 30, 2015 to Aug 8, 2017 - Published: Aug 22, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Enlightening Interactive trend ### Interactive Educational Media Consumers are seeking online media that is educational and interactive, leading to new media formats that offer factual information and interactive features. ### Live Video Debate Platforms Live video debate startups aim to provide an alternative to the echo chamber effect and to promote open discussion by featuring different points of view on hot topics. ### Interactive TV Teasers Interactive TV teaser campaigns using chatbots aim to engage fans in the series' storyline, giving exclusive content and sneak peeks before the premiere. ## What the Enlightening Interactive trend means for industry ### For Media Companies creating media content should consider the increasing demand for interactive, educational and factual materials to engage consumers. ### For Technology Startups developing live video, chatbot and interactive solutions can benefit from providing platforms for open debate, real-time engagement and unique user experiences. ### For Education Educational radio programming and interactive media formats can be used to promote cultural awareness, provide factual information about a topic or simply educate on a subject. ## Workshop question How can you enlighten your customer? ## Trend signals for Enlightening Interactive Trend score 2.7 out of 10, from popularity 37%, activity 37%, freshness 8%. - Popularity: 37% - Activity: 37% - Freshness: 8% ## Examples of the Enlightening Interactive trend 5 featured examples from Sep 30, 2015 to Aug 8, 2017. - [Video Debate Platforms](https://www.trendhunter.com/trends/video-debate): QallOut Broadcasts Live Debates Between Individuals on Important Subjects (Category: Pop Culture) Implication: Disruptive innovation opportunity: Develop a new social media platform that focuses on facilitating meaningful debates and discussions to bridge the divide of differing opinions. - [TV Teaser Chatbots](https://www.trendhunter.com/trends/tv-teaser): FX is Counting Down to American Horror Story: Cult with an Interactive Bot (Category: Pop Culture) Implication: The entertainment industry can utilize interactive chatbots to enhance viewer engagement and generate buzz for upcoming shows or movies. - [Fact-Based TV Show Advertorials](https://www.trendhunter.com/trends/promote-narcos): Netflix and the Wall Street Journal Team up to Promote 'Narcos' (Category: Marketing) Implication: Disruptive innovation opportunity for media companies to leverage native advertising and long-form content to attract younger viewers and generate engagement. - [Interactive Eclipse Guides](https://www.trendhunter.com/trends/smithsonian-solar-eclipse-app): The Smithsonian Solar Eclipse App Features a NASA Live Stream (Category: Unique) Implication: Disruptive innovation opportunity: Integrate cutting-edge tech to revolutionize learning experiences and provide interactive educational resources. - [Subway Radio Initiatives](https://www.trendhunter.com/trends/educational-radio): Kemet Radio is Producing Education Radio Programming for Cairo Commuters (Category: Pop Culture) Implication: The transportation industry can adopt educational audio programming to offer a value-added service to commuters which can help in improving overall customer experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)