# Philanthropic Play Youthful activities that promote social good encourage kids to give back. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 30, 2014 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/enlightened-engagement ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Philanthropic Play trend? **Philanthropic Play:** Parents are turning to socially conscious activities for kids to encourage good will. Teaching lessons about sharing and climate change, these activities showcase methods of social good in a more fun, engaging manner, utilizing playtime to promote social awareness among youths. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 30, 2013 to Jun 30, 2014 - Published: Jun 30, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Philanthropic Play trend ### Youth Environmentalism Teaching children about environmental issues from an early age through fun and interactive means, such as building a solar-powered classroom, can inspire them to take action against climate change. ### Upcycling Artful initiatives that promote upcycling like the 'Repair Kid' project encourage children to creatively recycle old materials to create new and imaginative products. ### Physical Play Community events like 'Let's Roll' that combine fun, exercise, engagement, and youth can encourage disadvantaged children to participate in sport, increase participation of girls in sport, combat obesity, and reduce the numbers who fall in the NEET category. ## What the Philanthropic Play trend means for industry ### For Education Youth environmentalism initiatives and animal-saving sewing kits provide education on environmental and social issues to children. ### For Arts and Crafts Upcycling initiatives like the Repair Kid project and animal-saving sewing kits promote creativity, self-expression, and imagination in children through the creation of unique and personalized products. ### For Sports and Recreation Community rollerskating events, bike sharing for kids, and physical play initiatives like Let's Roll promote sports and physical activity for disadvantaged children, combat obesity, and encourage children to engage in family-friendly activities. ## Trend signals for Philanthropic Play Trend score 3.3 out of 10, from popularity 52%, activity 37%, freshness 8%. - Popularity: 52% - Activity: 37% - Freshness: 8% ## Examples of the Philanthropic Play trend 5 featured examples from Jun 30, 2013 to Jun 30, 2014. - [Bike Sharing for Kids](https://www.trendhunter.com/trends/ptit-velib): The P’tit Velib Program in Paris is an Extension of Its Velib Network (Category: Eco) Implication: Bike-sharing companies can expand their offerings by providing bikes for children, creating a new revenue stream. - [Animal-Saving Sewing Kits](https://www.trendhunter.com/trends/saving-endangered-wildlife): Mirim Seo’s Saving Endangered Wildlife Sewing Kit is Educational (Category: Life-Stages) Implication: The educational toy industry can explore the development and production of sewing kits that combine entertainment, education, and awareness-raising components. - [Community Rollerskating Events](https://www.trendhunter.com/trends/lets-roll): 'Let's Roll' Offers Disadvantage Kids the Chance to Move and PLay (Category: Social Good) Implication: Disruptive innovation opportunity: Leveraging the power of social entrepreneurship to create positive impact in disadvantaged communities through rollerskating events and programs. - [Artful Upcycling Initiatives](https://www.trendhunter.com/trends/recycling-project): The Repair Kid Recycling Project Encourages Kids to Turn Old into New (Category: Eco) Implication: Incorporating upcycling education into school curriculums can provide new learning experiences for students and foster creativity and problem-solving skills. - [Climate Change-Fighting Classrooms](https://www.trendhunter.com/trends/solar-powered-classroom): This Fourth Grade Class Built a Solar-Powered Classroom (Category: Eco) Implication: Opportunities for schools and educators to incorporate renewable energy education and sustainable practices into curriculum and facilities. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)