# Easter Egg Promo Grownup consumers are enticed by the incentive of discovering hidden references. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 18, 2008, updated Nov 19, 2009 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/enigmaturity-the-thrill-of-unveiling-mysteries-or-discovering-hidden-gems-i ## Key Figures - Trend score: 5.3/10 - Evidence articles: 8 ## What is the Easter Egg Promo trend? **Easter Egg Promo:** The appeal of surprises continues past childhood, as made evident by the popularity of “unidentified features” of certain products or services. This can range from a hidden object embedded within a product, such as inside soap, or risking the chance of getting something fun by ordering mystery gifts. ## At a Glance - Evidence: 8 featured examples - Articles from: Nov 27, 2007 to Sep 15, 2008 - Published: Sep 18, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Easter Egg Promo trend ### Mystery and Surprise Consumers are attracted to the excitement and suspense of finding hidden messages or objects in products and services. ### Personalization More personalized products, such as drinks with hidden flavors, and mystery packages, are gaining popularity among consumers. ### Ambient Marketing Ambient campaigns, such as glow-in-the dark ads with hidden messages, are becoming increasingly popular among advertisers. ## What the Easter Egg Promo trend means for industry ### For Unconventional Drinks Beverage companies can create unique, personalized drinks with hidden flavors to attract consumers who are interested in mystery products. ### For Personalized Gift Industry The gift industry can offer more personalized, mystery gift options to attract consumers who are drawn to the suspenseful experience of receiving these items. ### For Advertising Industry Ambient marketing campaigns are gaining popularity among advertisers, who can create engaging campaigns with hidden messages to captivate consumers. ## Trend signals for Easter Egg Promo Trend score 5.3 out of 10, from popularity 78%, activity 74%, freshness 8%. - Popularity: 78% - Activity: 74% - Freshness: 8% ## Examples of the Easter Egg Promo trend 8 featured examples from Nov 27, 2007 to Sep 15, 2008. - [Glow in The Dark Ads](https://www.trendhunter.com/trends/adolescents-reference-center-ads): Child Abuse Ads Show Hidden Images (Category: Marketing) Implication: Advertising agencies and brands can explore the use of glow-in-the-dark ink and interactive ambient campaigns in advertising to create memorable and impactful campaigns. - [Soap With Hidden Surprises](https://www.trendhunter.com/trends/soap-gifts): "Soap Gifts" Encourage Waste Reduction (Category: Eco) Implication: Disruptive innovation opportunity: Incorporating gift-included products, motivational designs, and reward-based green initiatives in consumer goods to foster sustainability. - [Mystery Flavors](https://www.trendhunter.com/trends/marketing-strategy-doritos-new-mystery-flavor): Doritos: The Quest (Category: Marketing) Implication: Snack food brands can leverage mystery flavors to create anticipation and drive sales. - [Surprise in a Can](https://www.trendhunter.com/trends/surprise-in-a-can-anything-whatever-drink): Anything & Whatever Drink (Category: Lifestyle) Implication: Opportunity for beverage companies to create surprise and personalized drinks. - [Vending Machine Roulette](https://www.trendhunter.com/trends/vending-machine-roulette-put-in-your-money-and-take-your-chances): Put in Your Money and Take Your Chances (Category: Business) Implication: The vending machine industry could adapt to the surprise trend by creating machines that dispense random items instead of specific products. - [Hidden Messages in Coffee](https://www.trendhunter.com/trends/sunman-kwons-message-of-love): Sunman Kwon's Message of Love (Category: Unique) Implication: Coffee shops and other food and beverage businesses could incorporate hidden messages in their products to enhance the customer experience - [Surprising Yourself With Mystery Gifts](https://www.trendhunter.com/trends/something-store-surprise-mystery-gift): The Something Store (Category: Life-Stages) Implication: E-commerce can offer mystery purchases to consumers looking for surprises and unique items. - [Candles With Hidden Sculptures](https://www.trendhunter.com/trends/spirit-candle): The Spirit Candle (Category: Art & Design) Implication: Home decor brands can explore the incorporation of hidden surprises or customizable elements to create unique and engaging products for consumers. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)